As summer winds down and school bells prepare to ring once again, educators aren’t the only ones bracing for the back-to-school rush. For education vendors—from curriculum developers and ed-tech companies to classroom supply distributors—this season presents a prime opportunity to connect with schools, address urgent needs, and establish lasting partnerships.
Teachers and administrators are overwhelmed with decisions during back-to-school time. They’re juggling rosters, lesson planning, tech integration, and new policies. The vendors who rise to the top are those who offer value up front. Consider sending out quick-start guides, classroom organization tips, or professional development resources tailored to your product or service. If your offering can help reduce stress or save time, emphasize that. Be the partner who understands their pain points—and works to ease them.
Streamlining the purchasing process is key. Schools often operate with limited budgets and complex approval processes, so flexibility is crucial. Offer bundled pricing, school-wide licenses, or trial periods. Be transparent about costs and provide downloadable materials or printable quotes that teachers can bring to their administrators. The easier it is to implement and explain, the more likely they are to say “yes.”
Whether it’s Instagram reels, Facebook teacher groups, or education-specific newsletters, go where the conversations are already happening. Don’t just promote—engage. Share stories from real classrooms, feature educator testimonials, and highlight creative ways your tools are being used. Consider sponsoring a classroom makeover or hosting a giveaway to help teachers stock their rooms. Word of mouth is powerful in this field, and authenticity goes a long way.
What works in a rural district may not apply to a large urban system. Study the demographics, needs, and academic goals of the districts with which you wish to work. Align your message with their specific challenges—whether it’s closing learning gaps, improving digital access, or supporting multilingual learners. The more personalized your outreach, the more trust you’ll build.
Back-to-school season may be a busy sales window, but the best vendors plant seeds for lasting relationships throughout the year. Check in regularly, not just when you’re promoting a new product. Offer tips for integrating your service into day-to-day classroom life. Be proactive about updates, feedback, and support. Schools remember which vendors treated them as partners, not just customers.
As classrooms fill with eager learners and educators gear up for a brand-new year, the vendors who show up with empathy, clarity, and purpose will stand out. Teachers deserve tools and resources that truly serve them, and vendors have the unique chance to be part of that story. Let this school year be about more than transactions—let it be about transformation.
Welcome to the 2025-2026 school year!
Meredith Biesinger is a licensed dyslexia therapist in Mississippi, in addition to being an experienced classroom teacher and K-12 administrator. Meredith also works as a consultant, where she bridges the bridge the gap between K-12 school districts and ed-tech organizations. With a passion for literacy, she is also a professional writer and syndicated author. With a M.Ed in Educational Leadership and a B.S. in English Education and Creative Writing, she has had rich and diverse opportunities to teach students and education professionals in different parts of the country as well as overseas.
Blog Post Educator Perspective As summer winds down and school bells prepare to ring once again, educators aren’t the only
Blog Post Educator Perspective Gone are the days when classrooms were places simply for memorizing historical facts, diagramming sentences, or
We’re here ready to answer your questions! Share a little information with us below and one of our Agile experts will be in touch shortly.
We use cookies to give you the best online experience. Cookies keep our site secure and reliable. They allow us to personalize agile-ed.com to you and help us analyze how the site is used.
