The Real Story Behind Back To School
Back To School: As told by classroom teachers. Teachers have a meaningful impact on students and families – and engaging with this group of professionals is just good business. So, what does back to school really mean? And, what do teachers really need to make this time of year successful? Listen to our latest annual […]
Don’t Cool Off For Summer
Listen to VP of Sales, Derek Dallmann and Managing Partner/CIO, Verlan Stephens as they cover key marketing elements and strategies to make the summer months heat up your 2019 strategy and get you ready for back-to-school. We’ll cover: – Website updates to make sure you’re back-to-school ready – Building a social strategy to reach educators […]
Teachers are spending out of pocket our survey says
In our most recent teacher spending survey Agile’s goal was beyond providing the best and most accurate data in the education industry, it is to provide you with the knowledge and resources to market and sell your product in the smartest most efficient way possible. Educators are one of the most reliable and loyal customers […]
Social and emotional learning and the importance in education marketing
It’s important to recognize what social and emotional learning (SEL) is and how your company can successfully market content and materials to schools. For education marketers, effective outreach can be based on a number of factors and target a wide range of professionals, as well as individual institutions, districts and regions. Targeted marketing efforts based on […]
Inroads and Mindsets: Starting the School Year with Success
The start of the school year is an ideal time to support secondary schools. August and September (education marketing cycle) offer a rejuvenated staff and a calendar with established timelines for projects, initiatives, and workshops. Timing, however, is only part of the equation. More important is the development and communication of a strategic, flexible plan […]
Understanding the Omni-Channel Marketing Concept
For businesses targeting professionals in the world of education as well as many other market segments, omni-channel marketing is a crucial consideration. A strong omni-channel presence dictates some significant advantages, but it also is increasingly seen as a requirement for effective, modern companies. Let’s review what sets omni-channel marketing apart from other strategies and how […]
Aligning social media with your high-level marketing strategy
Social media is a unique consideration for businesses in the educational marketing space and across the modern economy. It’s not just a marketing tool and shouldn’t only be used as such, but it also must be viewed as a fundamental method of boosting outreach and conversion efforts. How can your company align its social media […]