Why Agile’s Approach Outperforms Native Targeting in Digital Advertising
Struggling to reach educators with native ads? Learn how Agile’s verified data and custom targeting deliver stronger engagement and better leads.
Create Educator Contact Lists for Sales, Direct Mail, and Email
Creating a targeted educator contact list is key to successful marketing and sales outreach. Whether you’re connecting with teachers, principals, or other school staff, having accurate, up-to-date contact information ensures your message reaches the right people. But building and maintaining these lists can be a daunting task. Read on to explore the benefits of creating […]
How to Sell Your Product to Schools
Blog Post Popular Posts  EdTech Sales: How To Sell Your Product to Schools Selling directly to schools is a popular strategy in the EdTech industry, striking a balance between targeting individual teachers or administrators and engaging entire districts. Marketing your products or services to school decision-makers at K-12 institutions allows you to reach a […]
Professional Learning Networks: Opportunities and Leadership that Matter
By Craig Perrier Ok, I admit it – I love networking. More specifically, I love developing professional networks, both mine and the people I am connected to. In fact, it is one of the most rewarding professional practices I get to facilitate. The value of a successful, productive introduction connecting people who didn’t know each […]
Be Relevant – Teach Current Events!
K-12 education has an ongoing challenge to remain relevant (current event teaching). As a public institution, shifting practice and policies is a slow process often resulting in technological and cultural lag. It does not feel good to admit that, but consider these two items:   Exhibit A – technology devices and bandwidth in schools compared to the private sector  Exhibit B – public school desegregation largely began in […]
Classroom Reflections on 2020, and Preparing for 2021
By: Meredith Biesinger As 2020Â comes to a close, teachers everywhere are uncertain about what 2021 will bring. While many had hoped for a return to a traditional learning model, that does not appear to be on the horizon for many school districts, in many states, across the country. During one of the most unprecedented times […]
Support for customer-facing teams in an ever-changing school landscape
Your company’s marketers and sales staff are absolutely critical parts of your overall operations. These customer-facing teams build effective and engaging marketing materials, make contact with key stakeholders through a variety of means and close the deals that provide the revenue needed to fuel your operations. Supporting these teams is a foundational consideration even when […]
Going Back To College During the Pandemic
College students have returned to their educational pursuits. The fall semester has begun in earnest. The major difference between the 2019-20 academic year and the current one is both straightforward and transformational: Students, educators, administrators and staff must all contend with the possibility of a COVID-19 outbreak as the epidemic continues to lead to outbreaks and […]
The Importance of Omni-Channel Presence in Edtech Marketing Today
The omni-channel concept is no longer an emerging trend or a topic of debate among marketers, digital strategists and other professionals similarly in tune with the state of electronic — and physical —outreach. It’s now a widely recognized strategy for successfully engaging with prospects and current clients, gathering feedback, promoting new offerings and much more. […]
Webinar: Higher Education Influencer Marketing
As marketers and sales professionals, you have a new challenge of connecting about your solutions with college and university faculty and staff who aren’t even on campus. As HE institutions look for partners to solve their challenges, you might consider influencer marketing to connect in a meaningful way with the right people at the right […]
Webinar: Influencer Marketing in Education
Listen to our August webinar to hear from Education Market Expert, Brian Healy and Lori Vollandt about using influencer marketing in your strategy and how to get started.
Digital Learning: My new favorite representative(s)
Digital Learning: My new favorite representative(s), and how he/she wooed me in the time of Corona. By: Craig Perrier Remember when you first started working with schools? Think back to those days. What parts of your professional self were elevated by the freshness of the job? How proactive were you with clients?  What was your […]
Dear Village of Virtual Vendors…Thank You!
By. Meredith Biesinger When working with students, there’s a common saying that is familiar to all of us: “It takes a village.” However, it also takes a village of vendors to help educators with virtual learning. I am a better virtual educator because of many vendors! There are many education companies in the marketplace right […]
Get the Most out of Omni-Channel Marketing
Omni-channel marketing is practicing a seamless approach to all marketing activities. Whether it be on social, mobile, desktop or brick and mortar making the customer experience different for each customer or prospect with the same touch points is the goal of omni-channel marketing. So, we’ve been busy finding out the best ways to incorporate this […]
Who Influences the Selection of Learning Models at School and District Levels?
Answering the question of how students will return to school for the 2020-2021 academic year is complex, to say the least. There is no single, national plan for addressing the risk of COVID-19 spread among students, educators, administrators and other staff. Instead, recommendations from federal and state officials are combined with input from parents, local governments, teachers […]
Influencer Marketing in K12 Education
Brian Healy Managing Partner Education Market Experts Whether you were able to attend live, or missed our August webinar due to your busy schedule, we want to share the resources with you! Read on for key insights and information about using influencer marketing to reach educators now. To download the webinar presentation deck, click here. […]
2020 Teaching Spending Survey: The Results Are In!
Guest Contributor: Meredith Biesinger The results from April/May 2020’s IESD analysis, on behalf of Agile Education Marketing are in! Unanimously we can all agree that teachers are important, but did you know that most teachers consider their profession as part of their individual identity? The data shows that most teachers consider their profession to be […]
The State of Play: Education as the 2020-2021 School Year Approaches
The world of education faced a major disruption at the beginning of 2020. The COVID-19 pandemic forced schools to close across the country, sending students home and forcing educators and administrators to attempt to quickly adapt curricula to exclusively online learning. The current states of primary, secondary and higher education is still in flux. Potential strategies for the 2020-2021 […]
Strategies for Re-opening and How Edtech Companies Can Help
For the next school year, educational institutions across the country are developing plans that try to address the threat of COVID-19 while also providing an effective learning pathway for students. There are a variety of different strategies being considered by educators and administrators, including fully remote learning, the traditional approach and hybrid models that combine the two. […]
A Brief History of School Closures
The wide-ranging public health risk posed by COVID-19 required schools across the country to suspend in-person learning and transition to digital models. While far from ideal for educators, administrators, students and parents, this option at least provided an opportunity for continued education and development. Understanding significant school closures caused by public health issues and similar problems […]
Webinar – Tomorrow’s Education Landscape
Join Michael Niehoff for a look at what the future may hold for schools, educators, and students. He’ll cover closures, key positions, and the current state.
Webinar – Results – Teacher Spending Survey
Join Jay Sivin-Kachala, Ed. D. of Interactive Educational Systems Design, Inc. for an in-depth readout of this year’s Teacher Spending Survey. This year included a series of questions about the impact of school closures in addition to our purchasing behavior and discount topics.
Webinar – Care about the CARES Act? Us too.
Funding is here. School is virtual. Now what? We all know it takes funding, resources and knowledge to understand how to work within the education landscape. Now, with the new CARES Act that was enacted, understanding where to spend your time, money and resources can be more complicated than ever, but it doesn’t have to […]
How To Find Insights From Data
Having accurate data is vital for extracting valuable insights. However, this is only the first step. Effective and consistent discovery of actionable insight from data requires careful review and analysis. Data analysis and visualization tools are especially useful, and so are the perspectives of well-trained, capable staff members. When it comes to education marketing, data […]