Improve the quality of your MQLs, don’t just increase the quantity.
When you communicate and educate prospects you reach a qualified group of contacts to pass over to sales, ready to have solutions focused, business conversations.
Pull targeted lists of new principals, new superintendents, schools with high percent staff turn over, or schools with new roles. Then, overlay the demographics of your best institutions and you have a highly targeted group of contacts for specific outreach messages.
Improve campaign effectiveness with better targeting
Increasing metrics YoY
- Know exactly which messages work with which target
- Track performance and attribution
Improving Campaign Performance
- Analyze performance by segment & role against message & channel to optimize programs.
Improving audience engagement
- Know the conversations happening by market, district type, etc. and tailor messages accordingly