How to Market to Curriculum Directors

Curriculum directors play a vital role in school systems across the country. A better understanding of how to market to them can help your edtech business more successfully offer products, services and programs to these important professionals.

What are curriculum directors?

Curriculum directors spend their time developing, reviewing and improving curricula for the schools and districts they work for, meaning they are deeply involved in the educational process. They also regularly choose the educational materials students use and track the development of learners in their school or district. These wide-ranging responsibilities mean that they have a close connection to – and a good deal of decision-making power related to – the learning tools and assessment methods used in every classroom they oversee.

Two key requirements for the curriculum director career are a teacher certification and past experience working directly in classrooms, as the Houston Chronicle explained. Professionals in such roles also tend to have a postgraduate degree in educational leadership, curriculum or a related field.

These education professionals can play a key role outside of their focus on student achievement. In many cases, they oversee or contribute to the creation of professional development plans for teachers, as pointed out. Edtech businesses focused on this area of educational leadership and growth can also benefit from focusing their marketing efforts on curriculum directors.

teacher working

Curriculum directors are a crucial part of educational administration.

How can my company market to curriculum directors?

Marketing to curriculum directors doesn’t have to be an especially complicated or resource-intensive affair. Curriculum directors are important and busy professionals, but they share important traits with both teachers and administrators. Their experience in and focus on developing student skills means that they generally have a good understanding of educational principles and trends, for example. Regular contact with administrators and educational leaders throughout the school year (and during summer months) means they have a strong grasp on the administrative processes required for significant purchases.

Being specific and concise in marketing emails is one way that edtech companies can start building a rapport with curriculum directors. This is simple but effective guidance that demonstrates your company’s understanding of their role and desire to reach out in a way that respects the complex, involved jobs they perform.

In a similar vein, sharing data that demonstrates the benefits of your offering in curricula and instruction is another best practice to consider. Results are always important, to the point of being a basic requirement in many cases. But because curriculum directors are so focused on instructional design and its results, sharing this information early on and emphasizing it can only benefit your campaign.

Accurate data is also vital for effective marketing campaigns and sales strategies. Attempting to send emails to or call professionals who have moved on to a different role, changed schools or districts, or left the profession altogether is a waste of time and effort. With accurate, cleansed and current data on hand, your company can ensure the resources invested into a marketing campaign have a better chance of paying off.

At Agile, we focus on providing the digital support edtech businesses need to make the most of their outreach efforts, whether you’re targeting individual professionals or entire districts. We regularly update, cleanse and review our databases of educator and administrator contact information, ensuring your organization can effectively connect with the most relevant prospects and work toward relevant, meaningful sales. To learn more, get in touch with us today.

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