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Tips, strategies and insight to create effective email campaigns


Agile works day in and day out developing, deploying and analyzing email campaigns. We’re happy to share what we know and what we learn to help you develop amazing email campaigns that get the results you want. Explore our resources below, and be sure to check back often. The world of email marketing changes rapidly so we’re always adding and updating information to keep you current.

The ultimate email marketing toolkit

Email marketing best practices guide – Everything from content and design to programming

Tips for writing subject lines

Offers that educators want most

Programming tips for mobile devices

CAN-SPAM overview



Email Smarts: Optimizing Your Campaigns to Improve Response

The Art of Email Marketing

Landing Pages: the Key to Higher Conversion

Looking Good!: Troubleshooting Email Display Problems


Articles from Our Marketing Hot Topics

{Survey Results} How Educators Interact with Email — Part 2

{Survey Results} How Educators Interact with Email — Part 1

6 Lessons for Improving Email Response and ROI

7 Things to Look for In an Email Service Provider (ESP)

Overcome the 5 Hurdles to a Successful Email Marketing Campaign

How to Re-engage Inactive Email Subscribers

10 Tips for Creating Eye-Catching Emails

A Practical Guide for Email A/B Testing

How to Keep Your Emails out of Spam Filters

How to Improve Your Email Results

Boost Your Conference ROI with Targeted Emails

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Also be sure to visit our email marketing services page for new ideas to increase response including trigger email campaigns, personalized URLs (PURLs), and retargeting.



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