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How to Make Your Landing Pages a Conversion Machine

Landing pages are powerful tools for marketers. Online advertising, including e-mail campaigns, that use landing pages typically see a conversion rate improvement of least 25%*. But what makes a good landing page? Interestingly, this is a topic on which most marketers agree. However, landing page success is all in the execution, and you have to ….

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How to Keep Your Emails out of SPAM Filters

Deliverability is the first hurdle in successful email marketing. It may surprise you to learn that even if you have your customer’s permission to send emails, spam filters can block 10%-20% of those emails. While all spam filters work basically the same way – it’s a point-based system – there is no industry standard. What ….

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Ad Retargeting Increases Your Long-term ROI

Enough studies have shown that 90-98% of your website’s visitors leave without interaction that we can accept it as fact. Many companies have had success in converting some of those 90-98% to customers through ad retargeting programs. So what is ad retargeting, how does it work, and how can your company benefit? In a retargeting ….

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How to Improve Your Email Results

Email is one of the most powerful tools in the marketing toolbox, and the most successful email marketers are the ones who regularly review, analyze, and test their campaigns. The reason? Even with proven campaigns, there are opportunities to improve results that can contribute to the bottom line. Let’s look at several key areas: Content: […]

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Boost Your Conference ROI with Targeted Emails

The first rule of email marketing is, “It’s not about you.” Even though you have metrics to meet, any email campaign that puts your company first will get derailed before it gets to your customer’s inbox. Whether you’re building one email or a campaign, you must focus on the needs of your audience. Start by […]

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