Navigate the K-12 Purchasing Cycle With the Be Buyer Aware eBook
A strategic guide to connecting with K-12 buyers from awareness to purchase.
Looking to level up your marketing strategy in the K-12 education sector?
Our eBook, Be Buyer Aware: K-12 Education Buying Cycle, breaks down the ins and outs of the purchasing journey in schools and districts. Discover the key stages of the K-12 buying process and get the insights you need to connect with and influence decision-makers every step of the way.
Ready to dive in? Download the eBook!
Download the eBook!
Understand the K-12 Buying Cycle
Success in education marketing requires aligning with the K-12 buying cycle. While most purchasing decisions happen in May and June, planning kicks off in August—making year-round engagement essential. Explore how a well-timed strategy helps you connect and make an impact.
Meet the Decision-Makers in K-12 Schools
Explore the roles and purchasing power of district and school leaders, including:
- Superintendents
- Assistant Superintendents
- Directors of Information/Instructional Technology
- Directors of Instruction/Curriculum
- Purchasing Agents
- Principals
- Assistant Principals
- Curriculum Coordinators
- Lead Teachers
- Computer and Instructional Technology Coordinators
Uncover Unexpected Power Players in Education Purchasing
Discover why you shouldn’t overlook teachers and parents when it comes to purchasing influence. Over 90% of teachers spend their own money on school supplies, and 41% of parents—along with 58% of teachers—believe parents have a say in education purchasing decisions.
Take Advantage of Dual Decision-Making
Did you know school purchasing responsibilities are often shared between teachers and administrators? While teachers usually have more influence on classroom supplies, for example, principals often decide on tech purchases. Explore the specific areas where teachers and principals have the final say.
Know Your Buyers,
Win More Sales
Understanding who influences and makes decisions at both the district and school levels helps you craft more targeted, personalized outreach. The key? Align your messaging with their needs and interests at every stage of the buying journey.
Want to make a lasting impression and boost your chances of closing a sale? Download our eBook to learn how.
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