{Survey Results} How Educators Interact with Email — Part 2
In February 2017, Agile Education Marketing asked educators all about email. Do they like receiving emails about education products and services? What prompts them to open and act on these emails? How many of these emails do they receive daily? Part 2 of our survey results reveals how administrators and teachers interact with emails daily. […]
Turn Educators into Customers with Conversion Rate Optimization
Your marketing strategy has successfully driven educators to your website. Congratulations! You did it! All of the work you’ve put into crafting your marketing campaigns has led you to this point. You’ve reviewed your customer and prospect database and created segmented lists. You’ve targeted email campaigns specifically to those lists. You’ve optimized landing pages to […]
How Can Email, Social Media and Online Advertising Work Together?
By: Connie Davis, Director of Strategic Accounts The triangle’s three sides make it the strongest shape in nature. It’s scientific fact. Another fact: Email, social media and online advertising are stronger together than they are in isolation. These three channels in particular are especially important to marketers for building pipelines and driving early-stage engagement. • […]
4 Steps to Microtargeted Education Emails
4 Steps to Microtargeted Education Emails By Courtney Pederson, Director of Strategic Accounts You’ve just finished reviewing the results of your latest email campaigns. Are you left wondering how to get higher open rates and more click throughs? Change how you talk to your prospects. Deploying highly targeted emails to smaller, niche groups of educators […]
5 Words of Wisdom for Writing Better Emails
By Suzanne Morgan, Senior Account Manager At Agile, we’ve created, programmed, deployed, and measured lots of emails. And by lots, we mean millions. We do it for a reason. Our data tells us that 41 percent of educators value email for communicating with education vendors about products and services. Clearly, educators are willing to listen […]
GCEFCU Uses Agile Data to Drive Membership and Business Growth
The Gulf Coast Educators Federal Credit Union (GCEFCU) provides financial services specifically to school employees and their families in the greater Houston area. Since it was founded in 1948, the credit union has seen significant growth. Every year brings expanded service areas, new branch openings and more potential educator members. “We have a large service […]
A Practical Guide for Email A/B Testing
Developing a routine testing program is a critical factor for optimizing the effectiveness of your email marketing program. Our audience of educators has a high level of concern for unsolicited emails. Like most professionals, their inboxes fill daily with appeals of all sorts. The more tech savvy the educator, the more likely they are using […]
Your Guide for Aligning Your Marketing to the K12 Education Purchasing Cycle
Education, like most industries, has a purchasing cycle. In order to nurture educators down the path to purchase, it’s important to align your marketing and communications to every stage. You must deliver the right information to educators at the right time, and give it to them in the right place and format.
{Checklist} Create CAN-SPAM Compliant Emails with Certainty
According to Agile data, most administrators and teachers receive as many as 20 emails about education products and services daily. This doesn’t even take into account the non-education promotions that arrive in their personal and school inboxes every day. Making CAN-SPAM something that can’t be ignored.
Free Template: Education Marketing Content Calendar
The education purchasing cycle is long. To convert education leads into loyal customers, you must follow them throughout the entire process delivering carefully timed and well-crafted content on multiple channels. Between emails and direct mail, social media and your website, projects can easily slip through the cracks. Download your free marketing calendar.
Learning.com Leverages Agile Data and Tools
Putting Agile Data to the Test The relationship between Learning.com and Agile began in 2016, starting with a practice familiar to all marketers: An A/B test. Curious to compare Agile’s data performance to its competitors, Learning.com ran a side-by-side test. Lisa Datka, Vice President of Marketing for Learning.com, shared the results: “The response was […]
4 Ways to Succesfully Sell to Schools
Your success in selling into schools is impacted by robust and quality data, insightful reporting, relevant creative and use of the right mediums. Hear about our latest innovations across these four key areas. Learn from our experts the proven best practices for improved effectiveness in selling in to schools.
The Power of the Ecosystem: From Contact to Close
aunching a solid marketing campaign involves proper customer segmentation, channel planning and assets. However, in a world where attribution models are still difficult to develop, last click/touch attribution often steals the credit for a transaction.
Identifying and Courting your Highest Value Prospects
Join marketing and analytics experts Liz Acton and Terry Payson for an engaging webinar in which they will provide case studies, best practice for targeting, messaging and direct marketing.
Webinar: From Prospects to Customers
Businesses across the education industry have embraced marketing automation as a way to streamline and improve communication with prospects and customers alike. But are you using your marketing automation software at every touchpoint of the customer life cycle to improve efficiencies and drive revenue?
Leveraging Data to Craft Targeted, Engaging Sales & Marketing Strategies
Having good education data to power your sales and marketing initiatives takes a lot of work — we know that firsthand. Watch this webinar, originally broadcast on June 21, 2018, to learn how Agile Education Marketing has built the best database in the market, what’s unique about it and innovative ways you can use the information we gather to fuel lead gen and close more sales.
Email Strategies to Drive Your Business from Start to Inbox to Dollars
Today’s cluttered communication landscape delivers over 100 emails a day to the average person. So how do you stand out?
The Business of Selling to Schools
Are you in the process of creating a business plan or crafting a marketing strategy for K-12 education? Then watch this one-hour webinar to gain valuable insights into the world of educators that will help you connect with, engage and sell to this powerful group of consumers.
Prospector Basics
What Policy and Funding Changes Are Brewing in DC?
With ESSA in full swing, a revised 2019 proposed federal education budget on the table, and a year with the current administration on the books, it’s time to take a look at what’s going on in Washington and possible impacts on K-12 education.
Get Your PD Moving Improve Teacher Outcomes with Animated Videos
As product developers, how do you ensure your products are driving instructional change? Research shows that in order for instructional practices to truly change, and therefore positively impact student achievement, professional development needs to occur over time. Traditional, workshop-based PD isn’t effective, but learning via video is.
School Improvement Under ESSA How States are Adjusting & What It Means for Your Business
ESSA dramatically changes how states and districts identify and intervene in underperforming schools. With 15 of the first 17 ESSA plans approved and 30 more submitted for review, we’re starting to learn how states plan to address the new rules, new categories, and new standards of evidence.
Traveling Together Aligning Your Sales Marketing to the Education Buyer’s Journey
The rise of content marketing has shed light on the importance of knowing your buyer’s journey. But the influence of the buyer’s journey isn’t limited to inbound. In fact, it impacts your overall marketing strategy, content creation and even sales activities.
Evidence Based Learning: The Impact on EdTech
One of the overarching goals of the federal Every Student Succeeds Act (ESSA) is to encourage evidence-based decision-making. This presents many challenges to districts as they work to build evaluation and evidence into policy, practice and systems.