Unlocking the Power of Combined School + Home Data in Digital Advertising
A guide to maximizing ROI with comprehensive audience data.
Our eBook, Unlocking the Power of Combined School and Home Data in Digital
Advertising is a comprehensive playbook for creating more effective campaigns that reach educators across their professional and personal digital identities. It provides a step-by-step walk-through for implementing a combined audience strategy to maximize campaign performance and return on investment.
Ready to dive in? Download the eBook!
Education marketing has transformed dramatically in recent years, with precision and personalization becoming essential for digital advertising success. The digital landscape has evolved into a multi-platform environment where educators maintain both professional and personal online identities. This dual presence creates both challenges and opportunities for marketers looking to maximize their reach and engagement with education professionals.
While school/institution data remains an indispensable resource for education marketers, relying solely on this information creates significant blind spots in digital advertising campaigns. Incorporating home data into education marketing strategies unlocks powerful new capabilities for digital advertisers. Home data encompasses personal email addresses, residential information, household demographics, and lifestyle indicators that complement professional profiles.Â
Relying solely on institution data leaves significant potential untapped in today’s complex digital ecosystem. Integrating home data transforms education marketing campaigns by creating a more complete picture of your target audience, resulting in measurable improvements in campaign performance and return on investment.
By bridging the gap between institution and home data, education marketers can create more effective campaigns that reach educators across their professional and personal digital identities.
Average improvement when combining school and home data
Typical lift in response from personalized campaigns
Potential savings on cost-per-acquisition metrics
One of the most significant benefits of integrating home data is the dramatic improvement in audience match rates on digital advertising platforms, as many educators use personal information to register their social media and other digital accounts.
Combining institution and home data enables marketers to develop more sophisticated and effective personalization strategies. By understanding both professional needs and personal contexts, advertisers can craft messages that resonate on multiple levels.
Industry leaders like Agile Education Marketing have recognized that combining school/institution and home data creates more complete and actionable custom audiences, allowing advertisers to connect with educators across their entire digital footprint.
Don’t risk missing valuable touchpoints for influence and engagement with your target audience. Download our eBook to unlock the power of combined data for your digital marketing.
We use cookies to ensure you get the best experience on our website. Learn more.
We’re here ready to answer your questions! Share a little information with us below and one of our Agile experts will be in touch shortly.