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Landing Pages: the Key to Higher Conversion

Most marketers understand the value of landing pages but many struggle with how to create landing pages that deliver on the promise of increased conversions. If you’re among those marketers looking for ways to increase your campaign response rates and improve your use of landing pages, watch this hour-long webinar. Boingnet CEO Dennis Kelly shares: The […]

How to Market to Curriculum Directors

Curriculum directors play a vital role in school systems across the country. A better understanding of how to market to them can help your edtech business more successfully offer products, services and programs to these important professionals. What are curriculum directors? Curriculum directors spend their time developing, reviewing and improving curricula for the schools and […]

The best ways to approach post trade show marketing

Trade shows are extremely valuable opportunities for edtech companies that want to reach a broad and engaged audience with their products and services. They can be an important part of your omnichannel marketing strategy. These events unite an audience that is usually dispersed and generally busy with a variety of important asks. By bringing them […]

How to Make Data-Driven Decisions in Higher Education Marketing

How to Make Data-Driven Decisions in Higher Education Marketing Data-driven decisions help businesses in the EdTech industry make the most of their resources and connect with the right education professionals at the best possible time. Data and analytics can inform everything from priorities, in terms of product development, to how to market a new or […]

How to Sell Your Product to Schools

Selling directly to schools is a common approach for businesses in the edtech industry. This approach offers a happy medium for outreach to the education industry, between specific teachers and administrators and entire districts. Marketing services and products to school decision-makers at K-12 institutions can help your company reach a broader audience than it would […]

Conference Opportunities, Real and Imaginary

By Craig Perrier Education based conferences, in their best format, are dynamic hives of interaction.  Having planned and attended dozens of these events, I am happy to affirm that my practices and network improved with each attendance. Likewise, it is important to note the shifts to the experience’s teachers can have at state, regional, and […]

Why Your Organization Needs to Put Data Governance Front and Center

Data governance is a key element in the fight against inaccurate and outdated data, which is especially important when marketing to education professionals. In many ways, big data and data governance has been a major positive for marketers. When managed and updated properly, big data informs many aspects of marketing, from audience segmentation to follow-up […]

The continuing value of a current and accurate educational contact database

The ability to reliably and consistently get in touch with professionals in the world of education is a foundational concern for many businesses. Current and accurate databases of contact information, help your organization ensure that outreach, marketing and sales efforts are worthwhile. While every single contact may not result in a sale, there’s little risk […]

Offers That Teachers Find Most Compelling

Offers That Teachers Find Most Compelling Ever wonder what offers make educators respond most to emails? We have the answer! Source: Survey of 946 educators completed by Agile Education Marketing and SheerId, June 2014

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