How to Sell Your Product to Schools
Selling to schools doesn’t have to be complicated. Learn how to reach the right educators, navigate school-level buying decisions, and position your product for faster adoption in the K-12 market.
Landing Pages: the Key to Higher Conversion
Most marketers understand the value of landing pages but many struggle with how to create landing pages that deliver on the promise of increased conversions. If you’re among those marketers looking for ways to increase your campaign response rates and improve your use of landing pages, watch this hour-long webinar. Boingnet CEO Dennis Kelly shares: The […]
How to Market to Curriculum Directors
Curriculum directors play a vital role in school systems across the country. A better understanding of how to market to them can help your edtech business more successfully offer products, services and programs to these important professionals. What are curriculum directors? Curriculum directors spend their time developing, reviewing and improving curricula for the schools and […]
The best ways to approach post trade show marketing
Trade shows are extremely valuable opportunities for edtech companies that want to reach a broad and engaged audience with their products and services. They can be an important part of your omnichannel marketing strategy. These events unite an audience that is usually dispersed and generally busy with a variety of important asks. By bringing them […]
How to Make Data-Driven Decisions in Higher Education Marketing
How to Make Data-Driven Decisions in Higher Education Marketing Data-driven decisions help businesses in the EdTech industry make the most of their resources and connect with the right education professionals at the best possible time. Data and analytics can inform everything from priorities, in terms of product development, to how to market a new or […]
Conference Opportunities, Real and Imaginary
By Craig Perrier Education based conferences, in their best format, are dynamic hives of interaction. Having planned and attended dozens of these events, I am happy to affirm that my practices and network improved with each attendance. Likewise, it is important to note the shifts to the experience’s teachers can have at state, regional, and […]