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Understanding the omnichannel marketing concept

For businesses targeting professionals in the world of education as well as many other market segments, omnichannel marketing is a crucial consideration. A strong omnichannel presence dictates some significant advantages, but it also is increasingly seen as a requirement for effective, modern companies. Let’s review what sets omnichannel marketing apart ….

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Aligning social media with your high-level marketing strategy

Social media is a unique consideration for businesses in the educational marketing space and across the modern economy. It’s not just a marketing tool and shouldn’t only be used as such, but it also must be viewed as a fundamental method of boosting outreach and conversion efforts. How can your ….

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