Why Test Score Release Timing Is a Procurement Trigger
Test score release is one of the most reliable—and overlooked—procurement signals in K–12. Public results drop every year, yet many vendors still treat them as background noise instead of a built‑in trigger for targeted outreach.
From Cold Outreach to Warm Conversations: Using Market Insight to Open Doors Faster
Turn cold outreach into warm educator conversations by using education data and market insight to target the right districts, roles, and timing.
Education Sales Playbooks: Turning Data Insights into Repeatable Motions
Build repeatable education sales plays using data-driven insights to target the right schools, stakeholders, and timing for faster wins.
Funding, Policy, and Programs: The Signals Your Sales Team Should Be Watching
Spot K–12 and higher ed deals that will move by tracking funding, policy, and program signals—and focusing sales on districts ready to act now.
Shortening the Education Sales Cycle: Timing, Signals, and Stakeholders
Shorten K–12 and higher‑ed sales cycles by aligning outreach to school timing, funding signals, and real buying committees using education market intelligence.
Territory Planning for K–12 and Higher Ed: Using Data to Prioritize the Right Accounts
Build territories using education‑specific data so every rep is pointed at high‑potential districts and campuses that can realistically buy and expand.
How Education Data Powers Stronger Pipelines: A Guide for Sales and GTM Leaders
In this guide, we’ll look at how education data transforms sales performance, from coverage and pipeline quality to win rates and sales velocity.
Cybersecurity for Universities: Safeguarding Higher Education From Digital Threats
Explore how education solution providers can help optimize colleges’ and universities’ cybersecurity practices to protect institutions and students alike.
School Districts Purchasing Cycle
Understanding the purchasing cycle is critical for education vendors. Read on to find out why.
Inner City vs. Rural Schools: Key Differences Explained
See how the challenges in inner city and rural schools impact their buying decisions—and how education data can strengthen your outreach.
Strategies for Cleaner Data: Matching and De-Duplicating Contacts + Institutions
In this micro-segment from our full webinar, Strategies for Cleaner Data, Cassie Bruce breaks down one of the most persistent challenges in education data management: matching and de-duplicating contacts and institutions in an ecosystem where nothing is ever truly static.
School Data and Education Marketing: From Information To Impact
Learn how school data is collected, analyzed, and applied, and how vendors can use it to target the right schools, personalize outreach, and drive impact.
EdIntel.AI™ District Profiles: Live K–12 District Intelligence for Go-to-Market Teams
Blog Post Education Sales For years, Agile Education Marketing has helped K–12 vendors understand the market with trusted data, insights, and expertise. Now we’re taking a major step forward with EdIntel.AI™ District Profiles—an AI-powered tool that turns vetted education data into clear, searchable snapshots for 18.6K+ U.S. school districts. Instead of juggling spreadsheets, report cards, budget PDFs, and Google searches, […]
How To Become a Vendor for Schools: Steps-By-Step Guide
Discover the steps to become an approved vendor for schools, including tips to secure long-term contracts and build lasting partnerships in the sector.
Changes in Education: How Providers Can Adapt To Stay Ahead
Discover how education is evolving with new technologies, teaching methods, and policies. Explore key trends shaping the future of learning.
How Well Do You Know the K–12 Market? Strategies To Connect and Thrive in Education
Explore the current state of the K-12 market and discover strategies to better engage with decision-makers and navigate the evolving education landscape.
Insights on Education Purchasing Priorities for the 2026 to 2027 School Year
Discover the top priorities for education purchasing in 2026-2027 and how you can adjust your marketing efforts effectively.
Education Spending by State: Trends, Priorities + Provider Playbooks
Consider education spending by state: compare per-student costs, funding sources, and recent trends in a concise, data-focused overview.
How To Market to Schools: A Strategic Guide
Explore effective strategies and solutions for enhancing your marketing to schools while aligning outreach efforts with relevant purchasing cycles.
Beyond Native Ads: Aligning Campaigns to the Educator Journey
In education marketing, it’s easy to think of campaigns as isolated moments—an ad flight here, an email there, a push around a key buying season. But as Kassidy Kinner explains in this micro-segment from our Beyond Native Ads webinar, real performance comes from alignment, not activity. Specifically, alignment to how educators actually move through awareness, evaluation, and decision-making.
Ahead of the Curve: Turning 2025 K–12 Market Signals into 2026 Wins
Turn 2025 K–12 market signals into 2026 wins by targeting enrollment, funding, and leadership trends with data-driven GTM strategy.
Beyond Native Ads: Privacy, Compliance + the Future of Data
When marketers talk about performance, the conversation often turns to clicks, impressions, and conversions. But as Kassidy Kinner explains in this micro-segment from our Beyond Native Ads webinar, the future of education marketing data is being shaped just as much by privacy and compliance as it is by performance metrics.
Beyond Native Ads: The State of Native Advertising
Native advertising remains one of the most common starting points for digital campaigns—and for good reason. As Kassidy Kinner explains in this micro-segment from our Beyond Native Ads webinar, native targeting is fast, accessible, and built directly into the platforms marketers already use.
Beyond Native Ads: The Agile Advantage
In a landscape shaped by privacy changes, fragmented platforms, and increasingly complex buying journeys, education marketers need more than isolated tactics. As Kassidy Kinner explains in this micro-segment from our Beyond Native Ads webinar, the real advantage comes from having a data foundation designed specifically for education—and that’s where Agile stands apart.