Social and emotional learning and the importance in education marketing
It’s important to recognize what social and emotional learning (SEL) is and how your company can successfully market content and materials to schools. For education marketers, effective outreach can be based on a number of factors and target a wide range of professionals, as well as individual institutions, districts and regions. Targeted marketing efforts based on […]
Inroads and Mindsets: Starting the School Year with Success
The start of the school year is an ideal time to support secondary schools. August and September (education marketing cycle) offer a rejuvenated staff and a calendar with established timelines for projects, initiatives, and workshops. Timing, however, is only part of the equation. More important is the development and communication of a strategic, flexible plan […]
Understanding the Omni-Channel Marketing Concept
For businesses targeting professionals in the world of education as well as many other market segments, omni-channel marketing is a crucial consideration. A strong omni-channel presence dictates some significant advantages, but it also is increasingly seen as a requirement for effective, modern companies. Let’s review what sets omni-channel marketing apart from other strategies and how […]
Aligning social media with your high-level marketing strategy
Social media is a unique consideration for businesses in the educational marketing space and across the modern economy. It’s not just a marketing tool and shouldn’t only be used as such, but it also must be viewed as a fundamental method of boosting outreach and conversion efforts. How can your company align its social media […]
Complying with CAN-SPAM
The CAN-SPAM Act was first enacted in 2003 and updated in 2009. The law establishes the rules for commercial email and commercial messages. It gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law. Complying with the CAN-SPAM Act is quite easy. Don’t […]
How to Make Your Landing Pages a Conversion Machine
Landing pages are powerful tools for marketers. Online advertising, including e-mail campaigns, that use landing pages typically see a conversion rate improvement of least 25%*. But what makes a good landing page? Interestingly, this is a topic on which most marketers agree. However, landing page success is all in the execution, and you have to ….
Keep it Clean! The Importance of Data Hygiene to Sales and Marketing Efforts
Data is an education company’s most important asset. Accurate data allows company leaders to make good decisions about business initiatives. Creating marketing and sales programs that efficiently generate qualified leads depends on clean, accurate data. Maintaining data hygiene in databases means that each area of the company is working with the same data for an […]
{Survey Results} How Educators Interact with Email — Part 1
{Survey Results} How Educators Interact with Email — Part 1 In February 2017, Agile Education Marketing asked educators all about email. Do they like receiving emails about education products and services? What prompts them to open and act on these emails? How many of these emails do they receive daily? Part 1 of our survey […]
{Survey Results} How Educators Interact with Email — Part 2
In February 2017, Agile Education Marketing asked educators all about email. Do they like receiving emails about education products and services? What prompts them to open and act on these emails? How many of these emails do they receive daily? Part 2 of our survey results reveals how administrators and teachers interact with emails daily. […]
5 Words of Wisdom for Writing Better Emails
By Suzanne Morgan, Senior Account Manager At Agile, we’ve created, programmed, deployed, and measured lots of emails. And by lots, we mean millions. We do it for a reason. Our data tells us that 41 percent of educators value email for communicating with education vendors about products and services. Clearly, educators are willing to listen […]