Opportunities to Supplement Services with Federal Funding in the K12 Market
Using funding correctly and on a budget has always been difficult to master in the educational system. However, in the past few years, the K12 Industry has taken a severe hit due to the COVID-19 pandemic. This means that the education business has had to change its tactics regarding selling to school districts and administrators. […]
How Education Companies and Their Products Can Help Teachers
How Education Companies and Their Products Can Help Teachers Embracing Educational Technology How can more teachers integrate educational technology into their classrooms in a productive way that builds on their skills and improves learning? Teachers and administrators can have misconceptions about what technology usage means for their classrooms because they may not completely understand its […]
American Rescue Plan (ARP) Funding Update
American Rescue Plan (ARP) in 2022 The ARP was renewed in 2022, and the stipulations were also adjusted. According to the White House, “In 2022, CDC will award $3 billion through a new, first of its kind American Rescue Plan-funded grant program to strengthen the future public health workforce, including offering community health workers and others hired […]
Facilitating Learning vs. Teaching
Teaching is often described as a professional practice with dispositions and beliefs in both the humanist and the scientist. Most notably, this binary was identified as part of the popular consciousness view of education by C.P. Snow in his work The Two Cultures. It is important to note that Snow’s premise sees this separation as a false […]
How will school districts respond to the funding cliff?
Learn more about how the upcoming funding cliff will impact school districts and how they will prepare for it. 2022 funding For the fiscal year 2022, the Department of Education was granted about $76.4 billion. This was the most significant increase for federal education programs in just about ten years, compared to the beginning of 2021, […]
Teacher Modeling
While sitting in a driver’s education class is essential, no one knows how to drive a car until they experience physically driving a car. The process of both teaching and learning takes time and practice, and it is best applied when there is someone there helping you along the way. This person is a “model” […]
Omni-Channel Marketing Outreach: eBook Included
Multiple Channels, Multiple Strategies Omni-channel marketing is practicing a seamless approach to all marketing activities. Whether it be on social, mobile, desktop, or brick-and-mortar, making the customer experience different for each customer or prospect with the same touch points is the goal of omni-channel marketing. So, we’ve been busy finding out the best ways to […]
Classroom Communities: Building a Successful Classroom
Teresa Marchant Structural Engineers are experts in the construction field. They ensure that buildings will stand the test of time. For example, construction workers install footings before pouring the foundation. Footings are what have to contact with the ground and ultimately support the building. Similarly, educators build classroom communities. From my experience, four main footings […]
How to Pitch to Schools in 2022
Nothing will be the same for schools after the widespread changes that the COVID-19 pandemic has introduced to classrooms. However, it’s time to move forward, albeit in a different direction, with new information in hand. This goes from the methods that curriculum is taught and extends all the way to the vendors that school districts […]
Engagement by Design and the Power of Intentionality
Craig Perrier A collection of topics and ideas in education project an aura of timelessness. You know this select core of terms like assessment, instruction, relationships, and standards. They have driven education and been impacted by the field’s shifting landscape. But, among this conceptual canon exists a practice that simultaneously underlies and often eludes the […]
An Educator’s Summer
While students are away from school this summer, many educators will become students. They will participate in various learning opportunities offered through their district or other educational institutions over the next few months. This time will allow them to become familiar with their curriculum and tools and build community support. Last week, my district […]
What it Costs to Run a School: Education Expenses
From providing a fair salary to educators and administrators to purchasing tools and supplies that students need to learn, running a school is costly; honestly, it is a small price for a well-educated American population. However, state and federal governments are constantly looking at their bottom line and evaluating how their public educational infrastructure uses […]
Moving Up The Ladder Together: Thoughts on How to Prevent Summer Slide
Summer slide is the tendency for students, especially those from low-income families, to lose some of the achievement gains they made during the previous school year. Research indicates that 2.5 months of reading and 2.5 months of math skills are lost over a summer. Are there exceptions? Of course. Is summer slide” typical? Absolutely. The […]
Prevention of Summer Slide
Teresa Marchant As students hang up their backpacks and head into Summer, educators worry about how their students will spend this time away from school. We fear that our students that have made progress during the school year will return to school in the fall without retaining all skills from the prior year. Knowing that […]
Accessibility to Tutoring in America
One main roadblock facing tutoring for students; is the accessibility to tutoring in America. From the cost to at-home support, tutoring is, unfortunately, not always an option for children. Let’s take a look at the accessibility problem and possible solutions. Proof tutoring works Personalized learning can help students increase their test scores and understand a […]
School Safety – New Approaches, Technologies + Concerns
School Safety – New Approaches, Technologies + Concerns New concerns The meaning of safety changed for the world in general on the heels of the COVID-19 pandemic. Suddenly, it was imperative that social distancing and other preventative measures were being taken to prevent the spread of sickness. Safety has always been important to educators, but […]
Updated Social Media Landscape: How to Connect with Education Leaders
According to the 2020 Educator Confidence Report created by the Houghton Mifflin Harcourt Learning Company in collaboration with YouGov, 73% of teachers feel that the experience with distance learning over the last two years has made it evident that technology in teaching and learning is here to stay. Educators understand the necessity of edtech today, and it’s […]
How Important is Networking for Edtech Professionals?
As an edtech professional, expanding your network is an effective way to gain leads and grow your outreach to teachers and other education decision-makers. Here are a few examples of ways to network in your industry: Get on social media It’s also a networking platform, providing the opportunity to search for other edtech professionals. This […]
How Timing and Ed. Tech Made Teaching and Learning Better
By Craig Perrier Title 1, Large district, Urban, 9-12 It had been just 20 months after laptops were introduced to each student and those pre-COVID years seem nostalgic. The pre 1:1 experience, however, seems like a century ago. This is largely because what was perceived as a radical change in teaching and learning or something […]
Free Guide: Email Marketing Best Practices
Everything you need to know to be an email marketing pro! Email has been a staple of the education marketer’s toolbox for a long time now. While it may not be the newest and shiniest marketing tactic, it’s one that can consistently deliver good quality leads and high ROI.
The Benefits of Using Technology in the Classroom
Leveraging classroom technology Now more than ever, technology in the classroom is key to creating a modern learning experience that reflects the evolving needs of both students and instructors. As K–12 educators prepare students for a rapidly changing world, they rely on multiple tools to communicate lessons. And a study from Cambridge International revealed that […]
Social media marketing in education
We get it. Social Media Marketing is a BIG deal. Making its presence known to the digital marketing strategy world is becoming evidently more clear. But as any new channel strategy comes to the market the question of “Why do I need to use it” is still asked. And we get it. There are many […]
The Importance of Data Hygiene and CRM Data Cleanup
Learn more about what digital literacy is and how it can be beneficial to students.