Higher Education Course-Level Data
Navigate top college & university addresses & course offerings. Easily Navigate Universities & Colleges Addresses & Course Offerings Navigating complicated campuses are tricky. In addition, figuring out who teaches what is time-consuming. This research leaves little time to understand needs and share information to create strong relationships. The new college & university course-level data […]
Free Guide: Teachers are Consumers, Too!
Free Guide: Teachers are Consumers, Too! Teacher spending power is strong. This group of consumers is responsible for a significant sum of money spent inside and outside of schools every year, whether they’re investing in classroom supplies, planning their next summer vacation, recommending workbooks to principals, or urging parents to download a new reading app.
Free Guide: Email Marketing Best Practices
Everything you need to know to be an email marketing pro! Email has been a staple of the education marketer’s toolbox for a long time now. While it may not be the newest and shiniest marketing tactic, it’s one that can consistently deliver good quality leads and high ROI.
Tips to Engage Educators Through Email
Educators inboxes are busier than ever. Listen to Agile’s Senior Account Manager, Alexa Chitwood as she discusses all things email. They will be covering creative and design strategies that are working in education marketing as well as important reminders around best practices. From development to analysis, learn how to make your future campaigns a success. […]
2019 Early Childhood Education Supply Purchasing Survey Results
In February, Agile Education Marketing conducted a research survey to find information about 2019 Early Childhood Education purchasing habits to understand what drives (ECE) supply purchasing. In total, we surveyed over 770 licensed center directors and in-home providers across the US about how supplies are purchased for their center or home daycare settings in hopes […]
How will the stimulus package impact educators and edtech companies?
Many schools will focus on getting back to “normal”, but this doesn’t mean edtech companies are out of luck.
Building more efficient marketing strategies for support services
Support professionals fill a vital role in encouraging student success and addressing academic and personal challenges. How can your company engage with them?
Pinterest in the Classroom: A Valuable Tool For Educators
Pinterest, used by many as a mood board or organizational platform for personal interests, has been popular since its inception and has continued to gain traction over the years. In fact, according to the Business of Apps, there are currently 367 million active users of Pinterest. That figure is up from 335 million users in […]
Tik Tok Use in Education
Anyone who uses social media has at least heard of Tik Tok, the social networking service that takes video sharing to the next level. From short-form dances to comedy sketches and magic tricks, there’s something for everyone on the well-known app. But just how popular is it? In 2019, TikTok was downloaded 738 million times, […]
Virtual Learning is Here to Stay…Make Sure You Are Too
By Craig Perrier The 20-21 school year has been like no other. Of all the disruptors that have impacted teaching and learning, at least one of them is here to stay – the shift to virtual learning. With each semester this shift impacts schools’ practices, systems, and purchasing so that leadership can better support their […]
The Impact of Social Media in Education
Social media has transformed our lives in ways we could’ve never imagined just a few decades ago. Now, nearly 70% of Americans use social media in some form to stay connected with loved ones, share information, entertain themselves and stay informed with the news, according to the Pew Research Center. But social media isn’t just […]
How to Sell Yourself to Other Educators
Dear Educators, If you clicked on this post, you might fit into a category typical of many educators these days: You are looking to expand your horizons for the new year and become a content creator You are interested in reimagining your current brand and stepping up your game You are currently in the business of working with […]
Teacher Turnover and its Effects on Schools, Staff, Students
Teacher Turnover and its Effects on Schools, Staff, Students By. Teresa Marchant You can call it a teacher shortage or high turnover, either way, teacher turnover is a problem many school districts across the country are facing. This is especially true in Montana, where the wages are low and districts are struggling to fill vacancies. […]
Virtual Learning and Tomorrow’s Classroom
Meredith Biesinger Virtual learning is here to stay, in one way, or another…and most likely in a variety of ways, for a variety of reasons. The number one reason? Flexibility. Virtual learning and its ability to provide flexible options for students is most likely our future. The past year has been a model for how […]
Agile enhances outreach efforts
The first webinar our client held after switching to Agile had a huge turnout, something they credit to Agile’s careful, consistent and constant approach to updating educator and administrator contact data. With nothing more than a new source of contact details for education professionals, our client brought its offering to a much larger group of […]
Social issues on social media: When to take a stand
Companies and brands have recently become more involved in social causes, spurred by growing public support for a variety of causes and concerns. The growth of social media, with its ability to create more personal connections between businesses and customers than was possible with mass media, has played a key role in this transition. Effective, […]
How to Enhance Ease of Use and Engagement in your Online Resource
Educators must set up for success in a virtual world to provide the best possible education to students and reach their own professional goals. The threat of the COVID-19 pandemic has shined a light on how difficult it can be for education professionals to connect with students in wholly and partially digital learning environments. However, […]
Accelerate Learning’s Growth is Fueled by Agile Data, Support & Resources
“Agile’s data integrity is superior and they help us use it in innovative ways. Agile is just more flexible and cost-effective than the larger, older data providers.” With three core curriculum science programs, a robust professional development portfolio and a thriving community of educators to engage with, the Accelerate Learning sales and marketing teams ….
Certiport Employs Smart Audience Selection
You develop high-quality content educators want. Check. You deliver that content via multiple marketing channels you know educators value for product research. Check. You review and analyze the results of every campaign to inform and improve future deployments. Check. You may follow all of these marketing best practices, but none of them matter if your […]
Free Guide: Be Buyer Aware
A number of people are involved in education purchasing. Some are influencers, making recommendations for education solutions. Others are decision makers, who approve purchases and sign the final contract. No matter their role, businesses must reach them all to build brand credibility and cultivate awareness of your solution’s value. Our free guide helps you identify […]
The Ultimate Email Marketing Toolkit
Data from a 2017 Agile Education Marketing survey reveals that educators value email for communicating with vendors about their products and services. However, research also indicates that your competitors have caught on to email’s effectiveness, as educators receive many emails every single day — often reaching the double digits. Your messages must make a statement […]
Free Guide: Lessons in Lead Nurturing
Lead nurturing is the process of moving educators through the education purchasing cycle with carefully timed content that’s tailored to their wants and needs at specific points in time. Essentially, it’s about turning prospects into quality, qualified leads — and eventually customers — by delivering the right content, at the right time, to the right […]
Educator Persona Worksheet
Building educator personas is a valuable exercise for every education marketer. When you get to know your company’s key audience segments on a personal level, you can: Personalize your marketing and sales messages to specific educator preferences. Deliver highly relevant and useful messaging that garners higher response and conversion. Streamline communication across your company to […]
Landing Pages: the Key to Higher Conversion
Most marketers understand the value of landing pages but many struggle with how to create landing pages that deliver on the promise of increased conversions. If you’re among those marketers looking for ways to increase your campaign response rates and improve your use of landing pages, watch this hour-long webinar. Boingnet CEO Dennis Kelly shares: The […]