How to Make Your Landing Pages a Conversion Machine
Landing pages are powerful tools for marketers. Online advertising, including e-mail campaigns, that use landing pages typically see a conversion rate improvement of least 25%*. But what makes a good landing page? Interestingly, this is a topic on which most marketers agree. However, landing page success is all in the execution, and you have to ….
Keep it Clean! The Importance of Data Hygiene to Sales and Marketing Efforts
Data is an education company’s most important asset. Accurate data allows company leaders to make good decisions about business initiatives. Creating marketing and sales programs that efficiently generate qualified leads depends on clean, accurate data. Maintaining data hygiene in databases means that each area of the company is working with the same data for an […]
{Survey Results} How Educators Interact with Email — Part 1
{Survey Results} How Educators Interact with Email — Part 1 In February 2017, Agile Education Marketing asked educators all about email. Do they like receiving emails about education products and services? What prompts them to open and act on these emails? How many of these emails do they receive daily? Part 1 of our survey […]
{Survey Results} How Educators Interact with Email — Part 2
In February 2017, Agile Education Marketing asked educators all about email. Do they like receiving emails about education products and services? What prompts them to open and act on these emails? How many of these emails do they receive daily? Part 2 of our survey results reveals how administrators and teachers interact with emails daily. […]
5 Words of Wisdom for Writing Better Emails
By Suzanne Morgan, Senior Account Manager At Agile, we’ve created, programmed, deployed, and measured lots of emails. And by lots, we mean millions. We do it for a reason. Our data tells us that 41 percent of educators value email for communicating with education vendors about products and services. Clearly, educators are willing to listen […]
4 Ways to Succesfully Sell to Schools
Your success in selling into schools is impacted by robust and quality data, insightful reporting, relevant creative and use of the right mediums. Hear about our latest innovations across these four key areas. Learn from our experts the proven best practices for improved effectiveness in selling in to schools.
The Power of the Ecosystem: From Contact to Close
aunching a solid marketing campaign involves proper customer segmentation, channel planning and assets. However, in a world where attribution models are still difficult to develop, last click/touch attribution often steals the credit for a transaction.
Identifying and Courting your Highest Value Prospects
Join marketing and analytics experts Liz Acton and Terry Payson for an engaging webinar in which they will provide case studies, best practice for targeting, messaging and direct marketing.
Webinar: From Prospects to Customers
Businesses across the education industry have embraced marketing automation as a way to streamline and improve communication with prospects and customers alike. But are you using your marketing automation software at every touchpoint of the customer life cycle to improve efficiencies and drive revenue?
Leveraging Data to Craft Targeted, Engaging Sales & Marketing Strategies
Having good education data to power your sales and marketing initiatives takes a lot of work — we know that firsthand. Watch this webinar, originally broadcast on June 21, 2018, to learn how Agile Education Marketing has built the best database in the market, what’s unique about it and innovative ways you can use the information we gather to fuel lead gen and close more sales.
Email Strategies to Drive Your Business from Start to Inbox to Dollars
Today’s cluttered communication landscape delivers over 100 emails a day to the average person. So how do you stand out?
The Business of Selling to Schools
Are you in the process of creating a business plan or crafting a marketing strategy for K-12 education? Then watch this one-hour webinar to gain valuable insights into the world of educators that will help you connect with, engage and sell to this powerful group of consumers.
Prospector Basics
What Policy and Funding Changes Are Brewing in DC?
With ESSA in full swing, a revised 2019 proposed federal education budget on the table, and a year with the current administration on the books, it’s time to take a look at what’s going on in Washington and possible impacts on K-12 education.
Get Your PD Moving Improve Teacher Outcomes with Animated Videos
As product developers, how do you ensure your products are driving instructional change? Research shows that in order for instructional practices to truly change, and therefore positively impact student achievement, professional development needs to occur over time. Traditional, workshop-based PD isn’t effective, but learning via video is.
Traveling Together Aligning Your Sales Marketing to the Education Buyer’s Journey
The rise of content marketing has shed light on the importance of knowing your buyer’s journey. But the influence of the buyer’s journey isn’t limited to inbound. In fact, it impacts your overall marketing strategy, content creation and even sales activities.
Draining the Swamp What Does it Mean for Education Funding
There are a lot of unknowns right now about the future of the Department of Education and the federal budget. Yet districts and schools have no choice but to move forward with budgeting for the 2017-18 school year and transitioning to ESSA. Watch this hour-long webinar, orignially broadcast on April 20, 2017, to learn what […]
The K 12 Edtech Market 6 Strategies for Success
Marketing, selling and implementing edtech in the K-12 marketplace is complex and demanding. But with persistence and perspective, it is possible to reach scale and improve the educational experiences of large numbers of students while succeeding financially.
Looking to the Future How EdTech Vendors Can Lead Schools to Be Future Ready
We know personalized, research-based digital learning helps all students achieve, but making the transition to this type of instruction is no easy task for districts and schools. Infrastructure, processes, people, and technology must shift and change. And we all know change is hard.
An Educators Perspective on EdTech in the Classroom Trends and Connection Strategy
What is the state of education technology in 2017? What are educators looking for, and what are the best ways to reach them with information about your products and solutions?
Show & Sell The Power of Animated Videos
Video is becoming the most powerful and effective marketing tool for online businesses. There are good reasons: One third of all online activity is spent watching videos, and after watching a video, 64 to 84 percent of users are more likely to buy a product online. And the power of video is not limited to online viewing. People are 43 percent more likely to be persuaded by a speaker’s presentation when they include visuals—and because videos use both visuals and audio, they are even more effective than visuals alone.
Webinar: Evidenced Based Marketing
Sixty-nine percent of educators rely on word of mouth when it comes to learning about new products and services. These same educators say that “Evidence of Success” is the top type of information they’re looking for when evaluating new products. Research-based case studies and whitepapers are a powerful way to deliver this sought-after information to educational purchasers in a compelling and shareable way.
Email Smarts: Optimizing Your Campaigns to Improve Response
With crowded inboxes and the number of other marketing channels available, is email still an effective method of communication with educators? The answer is a resounding, “yes”! A 2015 survey conducted by MarketingSherpa found that 91% of U.S. adults like receiving promotional emails from companies they do business with. Of those, 86% would like monthly emails and 61% would like at least weekly emails.
Power Buyers Parents’ Impact on School Purchasing
Increasingly, parents play a critical role in the purchasing process of schools. This webinar originally broadcast on June 29, 2016 shares the results of a recent survey of parents, teachers and school administrators about the influence parents have on the products and services that schools and district purchase. During the hour-long webinar you’ll learn: The […]