Beyond Native Ads: Aligning Campaigns to the Educator Journey
In education marketing, it’s easy to think of campaigns as isolated moments—an ad flight here, an email there, a push around a key buying season. But as Kassidy Kinner explains in this micro-segment from our Beyond Native Ads webinar, real performance comes from alignment, not activity. Specifically, alignment to how educators actually move through awareness, evaluation, and decision-making.