Get Your PD Moving Improve Teacher Outcomes with Animated Videos
As product developers, how do you ensure your products are driving instructional change? Research shows that in order for instructional practices to truly change, and therefore positively impact student achievement, professional development needs to occur over time. Traditional, workshop-based PD isn’t effective, but learning via video is.
Traveling Together Aligning Your Sales Marketing to the Education Buyer’s Journey
The rise of content marketing has shed light on the importance of knowing your buyer’s journey. But the influence of the buyer’s journey isn’t limited to inbound. In fact, it impacts your overall marketing strategy, content creation and even sales activities.
Draining the Swamp What Does it Mean for Education Funding
There are a lot of unknowns right now about the future of the Department of Education and the federal budget. Yet districts and schools have no choice but to move forward with budgeting for the 2017-18 school year and transitioning to ESSA. Watch this hour-long webinar, orignially broadcast on April 20, 2017, to learn what […]
The K 12 Edtech Market 6 Strategies for Success
Marketing, selling and implementing edtech in the K-12 marketplace is complex and demanding. But with persistence and perspective, it is possible to reach scale and improve the educational experiences of large numbers of students while succeeding financially.
Looking to the Future How EdTech Vendors Can Lead Schools to Be Future Ready
We know personalized, research-based digital learning helps all students achieve, but making the transition to this type of instruction is no easy task for districts and schools. Infrastructure, processes, people, and technology must shift and change. And we all know change is hard.
An Educators Perspective on EdTech in the Classroom Trends and Connection Strategy
What is the state of education technology in 2017? What are educators looking for, and what are the best ways to reach them with information about your products and solutions?
Show & Sell The Power of Animated Videos
Video is becoming the most powerful and effective marketing tool for online businesses. There are good reasons: One third of all online activity is spent watching videos, and after watching a video, 64 to 84 percent of users are more likely to buy a product online. And the power of video is not limited to online viewing. People are 43 percent more likely to be persuaded by a speaker’s presentation when they include visuals—and because videos use both visuals and audio, they are even more effective than visuals alone.
Webinar: Evidenced Based Marketing
Sixty-nine percent of educators rely on word of mouth when it comes to learning about new products and services. These same educators say that “Evidence of Success” is the top type of information they’re looking for when evaluating new products. Research-based case studies and whitepapers are a powerful way to deliver this sought-after information to educational purchasers in a compelling and shareable way.
Email Smarts: Optimizing Your Campaigns to Improve Response
With crowded inboxes and the number of other marketing channels available, is email still an effective method of communication with educators? The answer is a resounding, “yes”! A 2015 survey conducted by MarketingSherpa found that 91% of U.S. adults like receiving promotional emails from companies they do business with. Of those, 86% would like monthly emails and 61% would like at least weekly emails.
Power Buyers Parents’ Impact on School Purchasing
Increasingly, parents play a critical role in the purchasing process of schools. This webinar originally broadcast on June 29, 2016 shares the results of a recent survey of parents, teachers and school administrators about the influence parents have on the products and services that schools and district purchase. During the hour-long webinar you’ll learn: The […]
Educational Standards Today Bringing Early Childhood, CCSS and CTE into Focus
Does a product align to standards? How will this product or program help students gain the skills needed to meet standards? These are just some of the questions educators ask when evaluating new products. As the standards landscape shifts, it’s more important than ever that educational publishers stay current national and state standards—and that can be a challenge!
Tech in Today’s Schools What EdTech Vendors Need to Know
A 2015 survey of district IT leaders by the Consortium for School Networking found that over half believe that their districts’ instructional materials would transition to digital to a “substantial” extent over the next three years*. How can curriculum, software and hardware developers help districts with the digital transition and what do districts expect from their vendors?