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The Power of the Ecosystem: From Contact to Close

Launching a solid marketing campaign involves proper customer segmentation, channel planning and assets. However, in a world where attribution models are still difficult to develop, last click/touch attribution often steals the credit for a transaction.

Too much attention and expectation can be placed on an individual channel or marketing asset, without recognition of the larger body of work that is critical for moving a customer or client from the awareness stages to the transaction stages of the marketing funnel.

In this webinar we will delve into the best practice that help to deliver multiple points of contact with your customer and ultimately deliver known leads, customers and revenue.