Sixty-nine percent of educators rely on word of mouth when it comes to learning about new products and services. These same educators say that “Evidence of Success” is the top type of information they’re looking for when evaluating new products. Research-based case studies and whitepapers are a powerful way to deliver this sought-after information to educational purchasers in a compelling and shareable way.
Watch this recorded webinar to hear education market research pros Ellen Bialo and Dr. Jay Sivin-Kachala discuss how you can most effectively leverage your customers’ successes to help support your sales and marketing initiatives.
During the hour-long webinar you will learn …
- What differentiates research-based case studies and white papers from other content
- Why your organization should incorporate research-based case studies and white papers into your marketing mix
- How to develop research-based case studies and white papers
- How your sales, marketing and product development teams can use research-based case studies and white papers
Ellen and Jay also share examples of how other education businesses are using these tools to grow their reach and sales.