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Power Buyers Parents’ Impact on School Purchasing

Increasingly, parents play a critical role in the purchasing process of schools. This webinar originally broadcast on June 29, 2016 shares the results of a recent survey of parents, teachers and school administrators about the influence parents have on the products and services that schools and district purchase.

  • During the hour-long webinar you’ll learn:
  • The role parents pay in the purchasing process of schools
  • How parents, particularly moms, drive sales for educational products
  • Strategies for engaging with moms

If parents aren’t part of your targeting strategy, be sure to watch to learn why they should be.