Reach parents who are active and influential in schools

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During the 2013 back-to-school shopping season, parents spent $26.7 billion on apparel, accessories, educational supplies, and electronics*. In addition to traditional back-to-school spending, parents are increasingly influencing and making purchases directly for the schools their children attend. Individual parents lobby schools and districts to purchase cutting edge technology and curriculum while parent groups, like PTA and PTO, raise approximately $2 billion each year to supplement school budgets. These funds are spent on everything from playground equipment and teacher stipends to curriculum, software and hardware.

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Agile, through our partnership with, connects you with parents through marketing programs that consistently outperform industry averages.

  • Digital Marketing
  • Email Campaigns
  • Social Media
  • Lead Generation
  • Geographic Targeting users are:

  • 86% women, ages 25-54
  • 83% college graduates
  • 50% $100k+ household income

To learn about engagement opportunities with, contact your Agile Account Executive.


*Source: On the Heels of Historically High Back-to-School Season, 2013 Spending Expectations Decrease. National Retail Federation, July 17, 2013.

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About Agile Education Marketing

We're the go-to people to build brand recognition and generate leads. Using our comprehensive EdConnect™ database of early childhood, K-12 and higher education institutions and personnel, Agile Education Marketing helps you reach educators at school, at home and online.