Reach parents who are active and influential in schools
During the 2013 back-to-school shopping season, parents spent $26.7 billion on apparel, accessories, educational supplies, and electronics*. In addition to traditional back-to-school spending, parents are increasingly influencing and making purchases directly for the schools their children attend. Individual parents lobby schools and districts to purchase cutting edge technology and curriculum while parent groups, like PTA and PTO, raise approximately $2 billion each year to supplement school budgets. These funds are spent on everything from playground equipment and teacher stipends to curriculum, software and hardware.
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Agile, through our partnership with SignUp.com, connects you with parents through marketing programs that consistently outperform industry averages.
- Digital Marketing
- Email Campaigns
- Social Media
- Lead Generation
- Geographic Targeting
SignUp.com users are:
- 86% women, ages 25-54
- 83% college graduates
- 50% $100k+ household income
To learn about engagement opportunities with SignUp.com, contact your Agile Account Executive.
*Source: On the Heels of Historically High Back-to-School Season, 2013 Spending Expectations Decrease. National Retail Federation, July 17, 2013.
