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Annual survey finds that teachers spend an average of $490 of their own money on their classrooms but still won’t risk their extremely sensitive personal data online in exchange for discounts.


Eugene, OR – July 23, 2015As the back-to-school shopping season ramps up, SheerID, the leading teacher verification provider, and Agile Education Marketing release the results of their annual survey of K-12 teachers about their spending habits. The average amount teachers spend of their personal funds on their classrooms hovered around $500 for the second year in a row.

Agile Education Marketing and SheerID surveyed 536 K-12 teachers and discovered that 71% spent $200 or more out of pocket on school supplies, instructional materials, and professional development for the 2014/2015 school year. The majority spent more out of their own bank accounts than they received from either their school or their school district for classroom supplies.

9 Ways to Stretch Your Back-to-school Budget

Cut the cost of stocking up your classroom with these savvy saving tips.

Shopping for all the things you need to get back to school—books, supplies, clothes and more—can put a serious dent in your budget. For the 2013-2014 school year, educators spent an average of $513 out-of-pocket on classroom supplies, instructional materials and other work-related purchases, says Marci Hansen, CMO for SheerID, a company that verifies teacher and faculty credentials. The finding came from last year’s survey of teachers, in partnership with Agile Education Marketing.

It pays to look for deals, coupons, special offers and tools that help you trim the cost of shopping a little—or a lot.

Here are nine tips to get you back to school without blowing your budget!

What Works When It Comes to Connecting with Education Decision Makers

Monday, June 29 • 12:00-1:00 PM ET
Ritz-Carlton Philadelphia, 10 Ave Of The Arts

What information do educators want when they evaluate ed-tech products? What time of year are they most often searching for products? Who controls the decision-making?

Based on experience, you’ve probably got a gut feeling about the answers to all these questions. But wouldn’t it be nice to have some hard data? You might be surprised by what the results of a recent survey of district and school leaders reveals about ed-tech purchasing.

Join PR with Panache! and Agile Education Marketing for a free Lunch & Learn during ISTE for the exclusive unveiling of the survey results and a panel discussion with a district-level ed-tech professional and expert education marketers. During this information-packed hour you’ll fill your belly with a tasty lunch and fill your brain with insights you can use to improve the results of your back-to-school marketing campaigns!

Collaboration between Agile Education Marketing’s multi-channel marketing offering and PRP’s newly launched Convert! combine forces to increase impact of client marketing efforts


MINNEAPOLIS, MN & Denver, CO January 29, 2015 – Agile Education Marketing, a leading provider of education information and marketing services and award winning PR with Panache! (PRP) are pleased to announce their strategic lead engagement partnership. Through this partnership, both firms will have the ability to offer clients new, innovative solutions for engaging potential customers and taking their prospecting efforts “beyond the lead”.

Today’s successful education businesses don’t just communicate with prospects about their products, they engage in meaningful conversations about the issues that drive educators to search for solutions, in the process becoming trusted partners and indispensable resources long before a purchase is made. However, this is not as easy as it may sound.

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About Agile Education Marketing

We're the go-to people to build brand recognition and generate leads. Using our comprehensive EdConnect™ database of early childhood, K-12 and higher education institutions and personnel, Agile Education Marketing helps you reach educators at school, at home and online.