Life Lessons in Leadership for Ed Tech Vendors: Leverage
By Ann McMullan, www.annmcmullan.com
This is the fourth in a series of five articles providing tips for ed tech vendors to use when working with school clients to implement innovative solutions for teaching and learning. Each month we pull a leadership lesson from Life Lessons in Leadership: The Way of the Wallaby, a book I co-authored with Michael Barrett in 2016. The goal of this book is to provide leaders of all ages – “Leaders Ages 8 to 88” – with memorable strategies for leading people and processes, especially when it comes to navigating change.
In the previous three articles we addressed the critical leadership skills of listening, learning and loving (your program, product, process and/or people). This month’s reflections are on the topic of leveraging the talents of others, which is the focus of Chapter 4 in Life Lessons in Leadership: The Way of the Wallaby.
Infographic: Make the Grade with Teachers
• Grabbing teachers’ attention
• Earning loyalty through worthwhile offers
• Reserving your share of teachers’ purchasing dollars
What you learn in this infographic will help you craft campaigns and offers that will generate top response from educators.
Fast Facts: A Look at Federal Education Funding for FY17-18
The federal budget for the 2017-18 school year remains uncertain, and this uncertainty could trickle down to education spending. Here’s what education vendors need to know about the federal budget right now.
2017 Teacher Purchasing, Spending and Loyalty Survey
This year, more than 600 teachers participated in Agile and SheerID’s fourth-annual Teacher Purchasing, Spending and Loyalty Survey. Representing primarily core classroom teachers in grades PreK-12, these individuals schooled us on how they shop for their classrooms every year.
On the surface, their answers provide insightful data that tells a story about teacher spending habits and purchasing preferences. Spend a little more time with the stats, however, and you can glean invaluable insight into creating stronger marketing for the 2017-18 school year and beyond.