The Federal Education Budget Is Set. Now What?
By Scott Brooks, Vice President, Corporate Development
If it feels like we’ve been waiting on final federal education funding for a while, it’s because we have been.
Fiscal Year 2018 began October 1, 2017. Since then, continuing resolutions have delayed the budget. While there has been speculation about budget cuts and how federal education would be funded, no final numbers have been set — until now.
In our recent on-demand webinar, “What Funding and Policy Changes are Brewing in DC,” Agile teamed up with education expert Doug Mesecar to walk through the 2018 budget that was signed March 23. And, in our opinion, many of the results were worth the wait.
Infographic: How to Market to New Teaching and Learning Trends
Educators are adopting new teaching and learning methodologies to help them reach high academic goals and see all students succeed. In this latest infographic from Agile, learn which methodologies educators have implemented or are planning to implement soon. Also get seven tips for supporting educators as they support students by implementing these new initiatives.
How Can Email, Social Media and Online Advertising Work Together?
By: Connie Davis, Director of Strategic Accounts
The triangle’s three sides make it the strongest shape in nature. It’s scientific fact. Another fact: Email, social media and online advertising are stronger together than they are in isolation.
These three channels in particular are especially important to marketers for building pipelines and driving early-stage engagement.
Guide to Writing AdWords That Connect with Educators
By: Damon Carr, Senior Account Executive
Educators are students at heart. When researching education products and services, they know how to study.
We asked educators what sources they value most for information about education products and services, and top on their list were websites. Educators most likely wind up on these sites through online search: 65 percent of teachers use search engines such as Google as their main source for information about teaching and learning products.
You can reach teachers at the very moment they’re searching for the goods and services you sell through pay-per-click (PPC) advertising. Some of the most common are text ads using Google AdWords. These small ads that appear during search may look simple, but they take skill to write. At Agile, we’re constantly testing and refining our AdWords messaging.
5 Words of Wisdom for Writing Better Emails
By Suzanne Morgan, Senior Account Manager
At Agile, we’ve created, programmed, deployed, and measured lots of emails. And by lots, we mean millions.
We do it for a reason. Our data tells us that 41 percent of educators value email for communicating with education vendors about products and services. Clearly, educators are willing to listen to what you have to say in your messages, so make sure you say it well. Here are 5 pieces of advice for writing more effective emails.
1. Write like you’ve got something to share, not sell. Gain educators’ trust, especially early in the sales cycle, by offering information of value. Focus less on what you’re trying to get educators to buy, and more on the useful, educational information that’s relevant to those products and services.
When it comes time to shift focus from sharing to selling, typically later in the sales cycle, zero in on the details that educators find most valuable. The top three among administrators and teachers are key benefits, cost and evidence of success.