Make Your Next Webinar Your Most Successful Yet
By: Connie Davis, Director of Strategic Accounts
When asked what sources they value most for information about education products and services, educators rank webinars toward the top of their list. In fact, 51 percent of administrators and 36 percent of teachers say they find webinars valuable.
Marketers value webinars, too. They provide the perfect opportunity to establish thought leadership surrounding brand-relevant topics while generating leads to fill the sales pipeline. Similar to conferences (another favorite educator resource) webinars allow you to interact with prospects on a more personal level. Unlike conferences, they’re inexpensive, convenient and almost immediately measurable.
Like any event, webinars require promotional marketing to maximize registration and attendance. We’ve developed this webinar promotion checklist to help you get more eyes on your webinar content.
Worksheet: Map Your Buyer's Journey Through the Education Purchasing Cycle
The education purchasing cycle takes many months, starting with planning in the spring and culminating with purchasing the following summer. Along the way, many educators will get involved in buying decisions around your products or services: teachers, principals, curriculum directors, library media specialists, superintendents, and more.
Each of these audiences interacts with you in different ways, depending on their roles and responsibilities in purchasing. The practice of plotting their interactions throughout your sales cycle provides a roadmap for developing stronger sales and marketing messages to each of these core audiences.
Accelerate Learning's Growth is Fueled by Agile Data, Support & Resources
“Agile’s data integrity is superior and they help us use it in innovative ways. Agile is just more flexible and cost-effective than the larger, older data providers.”
With three core curriculum science programs, a robust professional development portfolio and a thriving community of educators to engage with, the Accelerate Learning sales and marketing teams have their hands full. While more than 4 million students have benefited from STEMscopes™ since 2012, there are still many educators Accelerate Learning wants to reach in order to achieve their goal of being the most widely used digital STEM resource for PreK-12. That’s why Accelerate Learning relies on the data, and sales and marketing tools provided by Agile Education Marketing to identify their best prospects and effectively and efficiently communicate with them.
4 Steps to Microtargeted Education Emails
By Courtney Pederson, Director of Strategic Accounts
You’ve just finished reviewing the results of your latest email campaigns. Are you left wondering how to get higher open rates and more click throughs?
Change how you talk to your prospects. Deploying highly targeted emails to smaller, niche groups of educators will yield stronger results, boosting campaign engagement, conversions and ROI.
Cheat Sheet: Targeting & Segmentation Strategies for the Education Market
When it comes to marketing, quality trumps quantity 9 times out of 10. When you deploy targeted marketing campaigns to smaller groups of educators you achieve better results.
Use our cheat sheet to learn the many approaches you can take to segmenting education data. Start basic, sending messages to specific types of schools in a concentrated area. Or go deeper, eliminating prospects from your list based on district funding levels, district initiatives or school performance scores.