“ The response was better from Agile’s data. Plus, the service and support we received from Agile when deploying our campaigns was exceptional.”
Learning.com recognizes the critical role technology now plays in education. That’s why it provides solutions that help teachers better integrate technology into learning and prepare their students to excel in an increasingly digital world.
The company also understands how tech-centered marketing and sales have become. So, while Learning.com works to promote digital literacy in today’s schools, it leverages cutting-edge technology platforms from Agile Education Marketing, providing easy access to the most accurate educator data available and streamlining marketing and sales operations.
Putting Agile Data to the Test
The relationship between Learning.com and Agile began in 2016, starting with a practice familiar to all marketers: An A/B test. Curious to compare Agile’s data performance to its competitors, Learning.com ran a side-by-side test. Lisa Datka, Vice President of Marketing for Learning.com, shared the results: “The response was better from Agile’s data. Plus, the service and support we received from Agile when deploying our campaigns was exceptional.”
Today, the company leverages Agile data exclusively for its lead generation and sales prospecting. The marketing team relies on it to power email campaigns, including nurture tracks, through the company’s HubSpot account. Sales representatives and account executives use the data to research prospect information and develop targeted marketing campaigns throughout their territories.
"Having an accurate, clean database that we can constantly rely on has been tremendous.”
Streamlining Marketing and Sales Operations
The ConnectLink and EdIntel tools, exclusive to Agile, help make those campaigns more effective by breaking down silos between marketing and sales and ensuring that everyone has the information they need to develop and deploy effective messaging. “All of our systems are finally talking, making it 10 times easier for us to move campaigns along,” Datka said.
ConnectLink bridges the gap between the company’s CRM, Salesforce®, and its marketing platform, HubSpot, integrating both with highly accurate and complete sets of contact information for education prospects which are updated regularly. Now Learning.com can rest assured that not only is their outreach actually reaching the right educators, but also that its team isn’t wasting valuable time researching contact information. Rather than conducting hours of web browsing and LinkedIn searching, prospect information is automatically up-to-date and populated within their marketing and sales systems.
Evaluating the User Experience
Having access to all of these tools is only helpful to Learning.com because the user experience is superior. The tools must be as useful as they are usable. And with Agile, Datka says they are. “Having an accurate, clean database that we can constantly rely on has been tremendous,” Datka said. “The data and technology are great, but the level of support we receive from the Agile team is remarkable. They are always available to answer questions, provide insights and help us be more successful.”
Agile helps Learning.com ensure that marketing and sales can work together to deploy highly-targeted and effective campaigns that reach the right educators with the right information and develop follow-up conversations that will lead to sales.
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