K-12 education is an exciting market. But depending on the product you’re selling the purchasing cycle can be bewildering and often frustrating.
Paving the way for a smooth sales process starts with tailoring your marketing communications to provide what educators need at each stage of the decision-making process. Agile’s free K-12 Education Marketing Cycle guide is designed to help you better understand when, how and to whom to market throughout the year.
- How education buying works
- The typical education buying cycle
- What types of information educators are looking for at each stage of the buying cycle