Social and emotional learning and the importance in education marketing

It’s important to recognize what social and emotional learning (SEL) is and how your company can successfully market content and materials to schools.

For education marketers, effective outreach can be based on a number of factors and target a wide range of professionals, as well as individual institutions, districts and regions. Targeted marketing efforts based on individual initiatives within schools and districts can drive campaigns that benefit from an especially relevant and engaged audience.

Socio-emotional learning, also called social and emotional learning and is an increasingly popular initiative in a wide range of schools. Focused on building a strong, positive culture and giving students the tools to manage their emotions and social interactions maturely. It’s not surprising that programs focusing on this concept grow more common over time. Let’s use social and emotional learning as an example of targeting schools based on their initiatives and consider how to build effective campaigns at this level.


What is socio-emotional learning?

“Socio-emotional learning focuses on developing a positive emotional and interpersonal skills.”

The concept of SEL is broadly applicable for children and adults. The Collaborative for Academic, Social and Emotional Learning pointed out that this initiative involves setting positive goals, managing impulses, building positive relationships and making thoughtful decisions, among other attributes. These goals are supported through five core competencies: self-awareness, self-management, social awareness, relationship skills, and responsible decision-making. Each is reinforced in various ways in the classroom, at school and at home.

Goals at the individual classroom and school wide levels include creating a sense of safety and security for students, implementing daily support systems for students who need them, rewarding spontaneous empathy and kindness, and building deep connections between students and teachers. Advantages include benefits within the classroom, as well as for the long-term emotional maturity and well-being of students, empowering them as they move onto post secondary education and careers.

How can your company effectively market socio-emotional learning content and materials?

CASEL shared data from a Columbia University study that found six evidence-based, socio-emotional learning programs offered an 11:1 return on investment for each $1 spent. With this positive result and plenty of support from educators, researchers and other stakeholders, it’s clear that socio-emotional learning initiatives are both effective and popular. Increasing use in schools and districts means there’s clearly a strong market for businesses that produce materials focused on or related to socio-emotional learning. However, these businesses may find themselves wasting time and money if they don’t have a clear plan for marketing to institutions interested in or currently utilizing this framework for student growth.

With Agile, your company can be confident that it has accurate, current insight into which schools and districts use initiatives such as socio-emotional learning. An understanding of which schools are and aren’t interested in products and services that align with socio-emotional learning goals makes it easier to develop targeted marketing campaigns and reach out only to the teachers, administrators and other decision-makers who are likely interested or open to such offerings.

Agile offers plenty of additional insight as well, from instructional methodologies and interactive technologies to personnel and performance data, that can drive efficient and effective outreach.

Reach out to us today to get started on your next campaign!

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