Pinterest, used by many as a mood board or organizational platform for personal interests, has been popular since its inception and has continued to gain traction over the years. In fact, according to the Business of Apps, there are currently 367 million active users of Pinterest. That figure is up from 335 million users in the last quarter of 2019.
Pinners (another name for those who use the platform) consist mostly of women, and a lot of them are mothers — A comScore study found that 8 out of 10 moms are on Pinterest. However, men account for a large part of the audience (over 20%), so it’s really an app for everyone.
One demographic that Pinterest could be valuable for are educators. It’s an app that can assist with organizing tasks, sharing resources, and connecting with students in a more modern and conventional way, especially as they learn remotely.
How do teachers use Pinterest in the classroom?
With so many students learning at home, whether they’re fully involved in remote learning or taking on the hybrid approach, finding ways to stay organized is critical for both students and educators. Here are some ways teachers can take advantage of Pinterest from an educational perspective:
1. Creating and sharing the syllabus
Pinterest is full of creative templates for everything. From cover letters to syllabi, professionals and educators alike can find ways to utilize Pinterest and become a regular pinner. Not only can teachers find syllabus templates that cater specifically to their teaching style and personality, but they can also utilize Pinterest to share it with students in a more engaging digital environment.
2. Devising a tailored resource center
The Visual Teaching Alliance says that 65% of people are visual learners. Many young students tend to absorb the material in a way that is more visually satisfying and observable, especially when they’re working on laptops in their bedroom instead of a classroom that’s usually full of creative, inspiring colors and educational decorations. Educators can use Pinterest to create a resource centerboard that enables kids to access useful study information in a more visually appealing way.
3. Developing lesson plans
Educators may find themselves feeling overwhelmed when creating lesson plans, especially when they’re doing so outside of the classroom more often. Pinterest opens up an opportunity for teachers to not only create lesson plans but make them more easily accessible to students as well. Educators can pin specific topics of interest and subjects that need to be covered in the lesson plan and share it with students on a shared, collaborative Pinterest board.
How can you assist educators with this style of learning?
Educators are utilizing technology and social media platforms now more than ever. Just as it’s important for teachers to shift their teaching style, it’s important for edtech companies to understand how they can refocus and connect with educators, helping them down this new learning style path.
Gaining valuable insights through strategic marketing intelligence is a great way to use valid data from a school or district to better your marketing campaigns. When you build an effective understanding of prospects through said insights, you can market a tailored plan to their specific wants and needs while they navigate Pinterest in the classroom.