data differences

Data Differences

Data Differences


In the edtech industry, data means everything. Creating innovative programs that will work for schools and districts that need a customized approach can allow them to achieve a level of growth that sets them aside from the competition. 


In the past, many of our customers have struggled with rep productivity, understanding the value of the pipeline and targeting ideal customers. Generally speaking, these issues occur because of a lack of data. Limited access to rich, descriptive information that goes beyond contact information, internal activity and transactions can make it difficult for your marketing and sales teams to provide intelligent, thought-provoking messages. Incomplete records, inconsistent nomenclature and a lack of fact-checking are all factors that contribute to an inability to make conversions and properly allocate resources.


The market dynamics 

The U.S. education system is a massive market and is expected to be worth $1,949.99 billion by 2025, according to research by Facts and Factors. With smart learning opportunities, digital advancements and other technology-based adaptive teaching options becoming readily available and increasingly popular, edtech companies need to be forward-thinking about how they will reach and connect with students, teachers and other staff members.


Agile’s K-12 database includes approximately 4.4 million educators and administrators at more than 129,000 schools and 20,000 districts. Our compilation team collects, verifies, normalizes, builds and maintains our K-12 database throughout the entire year, and the database is updated weekly. Access to such a large collection of data can be beneficial to edtech professionals in terms of creating accurate information projections and creating successful marketing collateral. Rich data can enhance all of the information you already have and enable you to go beyond the most profitable accounts. This can ultimately lead to more efficient marketing and sales opportunities.


From enrollment shifts caused by the COVID-19 pandemic to superintendent turnover, curriculum changes, and even domain transfers, many details can impact a school’s reputation and make it difficult to retain students. Having the data necessary to support said schools and districts during strange times is essential.


Agile’s data-driven approach

Recent enhancements to our K-12 database include the addition of district teaching initiatives and product adoptions, school and student performance data, e-rate information, virtual readiness and state and local funds by category. Agile makes sure to collect and update our database to include timely information that is impactful to our clients. We adjust our efforts based on what is the highest priority for our clients in the ever-changing education space.


With early summer movement comes a strong indication that we’ll be experiencing higher than normal churn than usual, but Agile is on top of it. All marketing intelligence data accessed through Agile has been collected from district-level calling efforts, web rostering, state directories, district websites, national, state and district level newsletters, email notifications and more.


What’s unique about Agile’s data? We pay attention to specialized building information. We take data published by other states to gather information on overall student performance from private schools, to charter schools, early childhood centers and more. 


Agile compiles specialized building and educator information, and we aggressively cleanse our file, removing unverified data sooner than any other data provider. This allows for increased productivity, pipeline transparency, accuracy projections, enhanced predictive modeling and better targeting segmentation to improve campaign performance.


We stay on top of this rapid movement so you don’t have to. Learn more about what we can do for you today by contacting us directly.