In Conversation with Agile’s Directors of Strategic Accounts, Connie Davis and Toni Elsberry shared the following:
The changing landscape in education is highly unpredictable at the moment. For example, many schools reopened at an in-person learning capacity in March 2021. Still, according to TIME Magazine, many are shifting back to teaching and learning from a remote setting due to COVID-19 surges across the country. This has many teachers worried about student learning capacity and learning loss in general (over 70% of teachers feel troubled, according to the K-12 Annual Teacher Spending Survey).
Students, parents, and teachers are going through a whirlwind of uncertainty and concern. Understanding how to navigate the current challenges as an education and edtech professional enables Agile to provide a solution that is beneficial to you and your clientele.
Expected changes in education during the pandemic (and our solutions)
Reduced marketing efforts
At the start of the pandemic, it wasn’t easy to envision what the future had in store, especially for schools and learning institutions. Unfortunately, this uncertainty led many clients to stop their marketing in March 2020.
When schools reopened (whether in a virtual or in-person capacity), many were ready to get back to marketing. Still, they needed to make changes in their product and service offerings. So agile worked with these clients to get the word out on their new and improved products.
Unexpected toggle between in-person and online
Schools shut down across the country for months. Many districts went from full-time remote learning to a hybrid method, then back to complete in-person at the start of Fall 2021. Now, with cases surging, schools are picking up hybrid learning options or sending kids home indefinitely.
Agile has the data needed to assess whether a school is well-equipped to continue teaching children even if they’re not in the physical classroom. In addition, you can use Agile’s data on CARES Act funding and eRate to assist your marketing and sales teams.
Halted tech and education conferences
Educational and tech conferences made for a remarkable networking opportunity. With thousands of people attending, this was the perfect place to gain leads. Unfortunately, many of these conferences haven’t been in person recently. Even with some starting to reopen, some people opt out and want to attend virtually instead as a safety precaution.
Companies look to us to fulfill leads where they don’t have to buy them. Many clients want to use email
and direct marketing to get new information and opportunities. We can assist through social media and online targeted advertising to attract vendor participation in virtual events. We have programs to manage social advertising, Google ads, marketing, and more to ensure room for growth and new opportunity remains steady.
Moves within a district
Stakeholders and decision-makers are leaving their posts or moving from one district to another, likely due to the pandemic’s stress, as The New York Times reported. Others have decided to start their journey to retirement earlier than initially planned. This may put you in a difficult place to nurture client relationships or target the right people.
Agile can help you by tracking the movement within a district so you can instantly connect with the new person in charge. In addition, we can make specific targeting and segmentation recommendations based on your business landscape and the increasingly dynamic school and district personnel changes.