“Data is cold and impersonal, so you really
need a human to go above and beyond
to explain what it all means and how to use it,”
Expanding nationally, and needing effective data to fuel growth
With a plan to move beyond its traditional market in Texas, Istation
needed to optimize its marketing and sales strategy to segment
a much larger market, allowing its representatives to cover more
ground efficiently. This growth coincided with the efforts of Kevin
Sharpe, Istation’s vice president of marketing, to align with Agile as
the primary source of education marketing data for the business.
Istation already had a partnership with another business in the
educational marketing database field for its informational needs.
However, Sharpe’s previous experience working with Agile through
Toni Elsberry, Agile’s director of strategic accounts, meant he
recognized the value of Agile’s data solutions, comprehensive
customer support and many options for customization. Piece by
piece, through positive results on a number of small projects, Istation
stakeholders realized the value of working with Agile and reached the
point of entering into yearly subscription agreements.