You develop high-quality content educators want. Check. You deliver that content via multiple marketing channels you know educators value for product research. Check. You review and analyze the results of every campaign to inform and improve future deployments. Check.
You may follow all of these marketing best practices, but none of them matter if your messages don’t resonate with the right audience. Certiport, a Pearson VUE business, knows the importance of audience.
That’s why the company has leased Agile Education Marketing’s email, personnel and building data since 2013 for many of its email and direct mail marketing initiatives.