It is clear there is power of email. Email is a common form of communication and has been for two decades now. Email is utilized by friends, family, colleagues, co-workers, businesses, and plays a large role in marketing. How is this relevant to teachers?
Well, on average, a teacher at a public school receives five to ten marketing emails a week from various vendors. These emails offer a generic greeting, include a basic marketing rundown of their product or company, and then offer an invitation to connect with them. These particular email marketing pieces are a waste of both the business and the teacher’s time; they are ineffective and do not resonate with teachers. A response to an email such as this is highly unlikely. How many of us are inundated with company and marketing emails daily? Now, imagine that you’re a teacher with hundreds of children to educate and look after each day. There is simply no time to waste.
Time is an important aspect to consider. Think of a teacher’s daily schedule. When would be the best time to send a busy teacher an email? The answer is early morning, or later in the afternoon. In other words, before school starts, or after school ends. This gives the teacher a moment to read and truly process the message and product that is being presented. Twelve noon on a Wednesday, for example, is not an ideal time to email a teacher, due to the daily hustle and bustle of K-12 schools and the busy teachers within them.
So, what kind of email marketing resonates with teachers? A personal email from the company, that thanks the teacher for all that they do, and then inquires how they can help this teacher, and the school they are affiliated with. The email can still include a marketing rundown but it should be tailored to the teacher, or at the very least, the school. What subject does this teacher, teach? What kind of school is it? Where is the school? What are the student and community demographics? How can a company or organization best serve this classroom, at this school, in this community? If a teacher receives an email such as this…not only will they respond, but they will also likely forward it onto their administrators.
Teaching is truly a personal profession. It’s personal because educators spend their lives educating children and teaching them the information they need to know. Communication with such a profession should be personal too.
By: Meredith Biesinger
Contact your Agile team to reach educators with email!