The ability to reliably and consistently get in touch with professionals in the world of education is a foundational concern for many businesses. Current and accurate databases of contact information, help your organization ensure that outreach, marketing and sales efforts are worthwhile. While every single contact may not result in a sale, there’s little risk of significant resources going toward contacting educators, administrators, librarians, professors and other personnel in the field who have retired, moved to a different district or school or assumed a new role.
The value of current and accurate data
“Why is good data so vital?”
Why is accurate data so vital, and why is it so critical in today’s economy? Accurate and current information tied to location, role and contact details has always been important for businesses that market directly to individual professionals. That’s especially true in an industry like education, where a broad range of potential opportunities and strong requirements for experience and training mean there’s regular and significant movement of qualified staff between schools, districts and roles on a consistent basis.
With many marketing processes and platforms now operating faster and more efficiently than they ever did in the past, having accurate and current data to feed into those tools is even more important. The infrastructure for strong, reliable outreach exists, but businesses have to make sure both data and tools are up to the task.
One of the best ways to understand the value of current and updated data is to consider the issues that occur without it. Hugo Moreno, editorial director for Forbes Insights, highlighted several drawbacks. Two of the most salient concerns for the world of educational marketing include:
- Failure to capitalize on opportunities: There are likely many educators, administrative professionals and others who could put the products or services your company offers to good use. If outdated or inaccurate data means you can’t reach them at their current location or don’t have the ability to recognize when a new person moves into a relevant role, you miss out on potentially lucrative opportunities.
- Bad first impressions and reduced enthusiasm among customers: If marketing material or, even worse, an individual phone call reaches an educational professional and refers to them by the wrong name, addresses them by an outdated title or otherwise bungles the process, it’s difficult to overcome. A perfect solution for an educator’s needs my never be seriously considered if they end up with a negative first impression of the company offering it.
What Agile has to offer
High-quality data is vital, and so are the tools that put it to use. However, every organization has different workflows, goals and expectations. That’s why we make accurate, current data available through a variety of formats. ConnectLink allows companies using Salesforce CRM to keep their data up to date with a single click. Our database services help improve your existing, internal data. And Prospector offers lists of contact information in an a la carte, on-demand format. Working with Agile means you make the data improvements you need in the way that makes the most sense for your specific needs.