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K-12 Education Marketing Cycle Calendar

The education purchasing cycle is predictable. For example, we know that school purchasing takes time. We know that a majority of schools and districts finalize budgets and purchasing decisions for the following school year by Q2. We also know that most purchases are made during the summer.

Because purchase planning starts months in advance of that Q2 budgeting deadline, it’s important that marketers time communications strategically. Our education marketing cycle calendar offers quick tips for moving educators through the funnel. Learn:

  • The different phases of the education purchasing cycle
  • Recommended marketing tactics for each phase
  • How to time messages to maximize response

Download and share the calendar.

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