A number of people are involved in education purchasing. Some are influencers, making recommendations for education solutions. Others are decision makers who approve purchases and sign the final contract. No matter their role, you must reach them all to build awareness for your brand.
Our free guide helps you identify the influencers and decision makers along the education path to purchase. You’ll learn:
- The stages of the education buying cycle
- Who key educators are in schools and districts, and what they do
- Two individuals who play an unexpected role in purchasing
- What level specific education purchases are made