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K-12 Education Marketing Cycle Calendar

The education purchasing cycle is predictable. For example, we know that school purchasing takes time. We know that a majority of schools and districts finalize budgets and purchasing decisions for the following school year by Q2. We also know that most purchases are made during the summer.

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Infographic: Reach Teachers on Social Media

Teachers can use social media in a number of ways. They might pin reading activities to their Pinterest pages or use YouTube to break down a complex math equation. Sites like Google+ allow them to connect with colleagues and communicate with students.

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Infographic: How to Build an Engaging Edtech Marketing Plan

Technology is becoming an integral part of 21st century classrooms — if it hasn’t reached that point already. Some proof: Global spending on edtech is in the billions, and it’s expected to keep rising. Data from Agile’s latest survey of Curriculum Directors gives insight into how to create a strategic ….

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Free Guide: Teachers are Consumers, Too!

Teacher spending power is strong. This group of consumers is responsible for a significant sum of money spent inside and outside of schools every year, whether they’re investing in classroom supplies, planning their next summer vacation, recommending workbooks to principals, or urging parents to download a new reading app.

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