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Programming Tips for Mobile Devices

Checking email is the most popular activity on smartphones. The widespread use of mobile devices has created new challenges for email designers and programmers. Now, instead of designing and programming for a standard monitor size, you’ve got to think about how your content will display on everything from a 54″ monitor to a 2″ smartphone […]

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Tips for Writing Email Subject Lines

The email subject line is the primary driver for someone to either open your email or simply delete it. So what works with subject lines? Clarity: Tell recipients exactly what they can expect when they open your email. Be specific and clear. Relevance: Incorporate subjects or grades taught so recipients know the message specifically pertains […]

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Educator Persona Worksheet

Building educator personas is a valuable exercise for every education marketer. When you get to know your company’s key audience segments on a personal level, you can: Personalize your marketing and sales messages to specific educator preferences. Deliver highly relevant and useful messaging that garners higher response and conversion. Streamline communication across your company to […]

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The Ultimate Email Marketing Toolkit

Data from a 2017 Agile Education Marketing survey reveals that educators value email for communicating with vendors about their products and services. However, research also indicates that your competitors have caught on to email’s effectiveness, as educators receive many emails every single day — often reaching the double digits. Your messages must make a statement […]

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Free Guide: Lessons in Lead Nurturing

Lead nurturing is the process of moving educators through the education purchasing cycle with carefully timed content that’s tailored to their wants and needs at specific points in time. Essentially, it’s about turning prospects into quality, qualified leads — and eventually customers — by delivering the right content, at the right time, to the right […]

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