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Understanding the omnichannel marketing concept

For businesses targeting professionals in the world of education as well as many other market segments, omnichannel marketing is a crucial consideration. A strong omnichannel presence dictates some significant advantages, but it also is increasingly seen as a requirement for effective, modern companies. Let’s review what sets omnichannel marketing apart ….

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Prospect like a Pro with Prospector

  Find out more about Prospector   4 simple steps is all it takes to get you the marketing and sales lists you need to reach your audience. Whether you’re trying to connect with educators or librarians in a single state or across the country, Prospector is the easiest, fastest ….

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Aligning social media with your high-level marketing strategy

Social media is a unique consideration for businesses in the educational marketing space and across the modern economy. It’s not just a marketing tool and shouldn’t only be used as such, but it also must be viewed as a fundamental method of boosting outreach and conversion efforts. How can your ….

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Looking Good!: Troubleshooting Email Display Problems

During this hour-long webinar broadcast on November 19, 2014, email marketing and coding expert, Geoff Phillips from EmailOnAcid shares his insight on how to test, what to look for, and tips and tricks for getting your emails to look the way you want in some of the most used email ….

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