Helping Educators Streamline Operations During a Crisis
All edtech companies have one thing in common: They offer products and services that support students, educators and institutions. As school closures due to the spread of the corona virus become more prevalent and extend in length, edtech providers should focus on how their software, tools and applications can help teachers and administrators provide an […]
How to Market to Curriculum Directors
Curriculum directors play a vital role in school systems across the country. A better understanding of how to market to them can help your edtech business more successfully offer products, services and programs to these important professionals. What are curriculum directors? Curriculum directors spend their time developing, reviewing and improving curricula for the schools and […]
The best ways to approach post trade show marketing
Trade shows are extremely valuable opportunities for edtech companies that want to reach a broad and engaged audience with their products and services. They can be an important part of your omnichannel marketing strategy. These events unite an audience that is usually dispersed and generally busy with a variety of important asks. By bringing them […]
How to Make Data-Driven Decisions in Higher Education Marketing
Data-driven decisions help businesses in the edtech industry make the most of their resources and connect with the right education professionals at the best possible time. Data and analytics can inform everything from priorities, in terms of product development, to how to market a new or existing edtech offering to specific groups of clients. Businesses […]
How to Sell Your Product to Schools
Selling directly to schools is a common approach for businesses in the edtech industry. This approach offers a happy medium for outreach to the education industry, between specific teachers and administrators and entire districts. Marketing services and products to school decision-makers at K-12 institutions can help your company reach a broader audience than it would […]
How to Use Customer Data Integration Effectively
A strong customer data integration strategy helps your business operate as efficiently as possible. By making sure your company can leverage accurate customer information, outreach efforts and marketing plans become more effective. Emphasizing this core business practice means less time and effort wasted on attempting to connect with education professionals who have moved on to […]
How to Sell to School Districts
How to Sell to School Districts Businesses that focus on products and services for the education industry already understand the importance of selling to schools. Having a highly defined target market helps your company in the early stages of building its outreach and sales strategies. Understanding how to sell to school districts, and similar groups, […]
Curriculum Leadership and the Impact of Data
Contact Agile today to connect with these educators! Curriculum is commonly understood as the intersection of content, instructional practices, assessment, and (most recently) the environment in which teaching and learning happens. It is more than, but includes, the listed standards and student outcomes identified in programs of study. What’s more, curriculum doesn’t exist in isolation. […]
How Can Organizations Get Started With Data Management?
Data management solutions are the foundation of successful business operations. In a field that relies heavily on accurate, high-quality data like education marketing, strong data management best practices improve analytics and optimize your outreach strategy. It’s not just about having a large volume of data or several data sources on hand – you need an effective data […]
What Is Good Data Quality?
Good quality data enables businesses like yours to utilize tools and systems to act on this information to their fullest extent. In the context of marketing, and education marketing in particular, data accuracy and consistency helps you plan effective campaigns. It also enables you to connect only with the prospects that have an interest in or […]
How to Use Third Party Data for Education Marketing
How to Use Third Party Data for Education Marketing Every bit of prospect data your business collects feeds your current and future marketing campaigns. But data your organization personally compiled (first party data) is only a sliver of what’s achievable. Second and third party data also play key roles in focused, successful marketing efforts. What […]
Relevant Communication Feels Good!
The education industry is an industry of communication. Information is constantly and consistently being shared, taught, evaluated, studied, and revised. Stephen R. Covey once said,  “When the trust account is high, communication is easy, instant, and effective.” For businesses that are marketing towards educators, trust is key. Is the information you’re sharing with teachers, and […]
The State of Social Media
How constant change the state of social media and defines this always-on, interactive media channel. Recent headlines from Twitter have shaken the general public – if you aren’t using your social handle/profile, then twitter will give it to someone who will. As social media becomes increasingly ubiquitous, it also begins to suffer from the normal […]
Combating automated clicks and bots
Automated clicks, also called roboclicks, and bots can inflate and alter metrics related to email marketing and create false positives in campaigns. Learn how your organization can address these issues. Emails are a notably effective tool for marketers across the economy. In terms of education marketing in particular, reaching out to teachers and a variety of […]
Why Your Organization Needs to Put Data Governance Front and Center
Data governance is a key element in the fight against inaccurate and outdated data, which is especially important when marketing to education professionals. In many ways, big data and data governance has been a major positive for marketers. When managed and updated properly, big data informs many aspects of marketing, from audience segmentation to follow-up […]
Social Media For Education
Incorporating social media for your education marketing strategy is no longer between want and need – it’s a need. In any vertical of business including social media marketing to your plan is making its spot known, especially in the world of education technology. We know first-hand. Working with clients and prospects daily, we understand that […]
Email Marketing; A Teacher’s Tale
It is clear there is power of email. Email is a common form of communication and has been for two decades now. Email is utilized by friends, family, colleagues, co-workers, businesses, and plays a large role in marketing. How is this relevant to teachers? Well, on average, a teacher at a public school receives […]
Teachers are spending out of pocket our survey says
In our most recent teacher spending survey Agile’s goal was beyond providing the best and most accurate data in the education industry, it is to provide you with the knowledge and resources to market and sell your product in the smartest most efficient way possible. Educators are one of the most reliable and loyal customers […]
Social and emotional learning and the importance in education marketing
It’s important to recognize what social and emotional learning (SEL) is and how your company can successfully market content and materials to schools. For education marketers, effective outreach can be based on a number of factors and target a wide range of professionals, as well as individual institutions, districts and regions. Targeted marketing efforts based on […]
Inroads and Mindsets: Starting the School Year with Success
The start of the school year is an ideal time to support secondary schools. August and September (education marketing cycle) offer a rejuvenated staff and a calendar with established timelines for projects, initiatives, and workshops. Timing, however, is only part of the equation. More important is the development and communication of a strategic, flexible plan […]
Understanding the Omni-Channel Marketing Concept
For businesses targeting professionals in the world of education as well as many other market segments, omni-channel marketing is a crucial consideration. A strong omni-channel presence dictates some significant advantages, but it also is increasingly seen as a requirement for effective, modern companies. Let’s review what sets omni-channel marketing apart from other strategies and how […]
Create your own educator contact lists for sales, direct mail and email.
Educator Contact Lists Created Easily – Start building your list now! Creating your own lists of teachers or lists of principals in a specific district, school or state is easy and cost-effective with Prospector. Connect with the right educators or librarians in a single state or across the country when you create your own teacher […]
The continuing value of a current and accurate educational contact database
The ability to reliably and consistently get in touch with professionals in the world of education is a foundational concern for many businesses. Current and accurate databases of contact information, help your organization ensure that outreach, marketing and sales efforts are worthwhile. While every single contact may not result in a sale, there’s little risk […]
Aligning social media with your high-level marketing strategy
Social media is a unique consideration for businesses in the educational marketing space and across the modern economy. It’s not just a marketing tool and shouldn’t only be used as such, but it also must be viewed as a fundamental method of boosting outreach and conversion efforts. How can your company align its social media […]