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Corona Virus Public School Closure Report | Updated May 17, 2020

Your sales and marketing plans are shifting during this challenging time, and knowing which schools are currently closed, planning to close, or have reopened can really help with planning sales calls and marketing outreach.  Our editors have also put together a resource page to support your digital and virtual marketing tactics during this no contact […]

Are you missing the canceled education market conferences?

There is really no replacement for face to face meetings, but with the current climate, it just doesn’t make sense and many industry conferences have recently been canceled due to health concerns.  So, how can you make the necessary quality connections with decision-makers and stakeholders?    Try hosting Live Digital Events. Use this guide to help […]

How to Make Data-Driven Decisions in Higher Education Marketing

Data-driven decisions help businesses in the edtech industry make the most of their resources and connect with the right education professionals at the best possible time. Data and analytics can inform everything from priorities, in terms of product development, to how to market a new or existing edtech offering to specific groups of clients. Businesses […]

How to Sell Your Product to Schools

Selling directly to schools is a common approach for businesses in the edtech industry. This approach offers a happy medium for outreach to the education industry, between specific teachers and administrators and entire districts. Marketing services and products to school decision-makers at K-12 institutions can help your company reach a broader audience than it would […]

How to Use Customer Data Integration Effectively

A strong customer data integration strategy helps your business operate as efficiently as possible. By making sure your company can leverage accurate customer information, outreach efforts and marketing plans become more effective. Emphasizing this core business practice means less time and effort wasted on attempting to connect with education professionals who have moved on to […]

Conference Opportunities, Real and Imaginary

By Craig Perrier Education based conferences, in their best format, are dynamic hives of interaction.  Having planned and attended dozens of these events, I am happy to affirm that my practices and network improved with each attendance. Likewise, it is important to note the shifts to the experience’s teachers can have at state, regional, and […]

How to Sell to School Districts

How to Sell to School Districts Businesses that focus on products and services for the education industry already understand the importance of selling to schools. Having a highly defined target market helps your company in the early stages of building its outreach and sales strategies. Understanding how to sell to school districts, and similar groups, […]

Hats Off To Our Counselors!

By: Teresa Marchant The role of a school guidance counselor has changed over the years. With the increased need to make data based decisions, they are taking on more and more responsibilities. Counselors not only help students with their social-emotional needs, but with graduation requirements and college applications. With so many responsibilities, they are constantly […]

From the Principal’s Office: The Power of Data Driven Engagement

By. Meredith Biesinger Data is used daily in many professions to determine engagement and more, and this is certainly true in education. After speaking with several elementary school administrators, and having been an administrator, it is a fact that data drives much of a school’s short term and long term goals. Technology is the most […]

California Consumer Privacy Act (CCPA) – Everything you need to know

CCPA is here and we’ve got your back. Privacy and data regulations are on everyone’s mind in the new year, as they should be, especially with the California Consumer Privacy Act (CCPA) coming into play. At Agile Education Marketing, we will continue to comply with all state and federal laws regarding personal data and privacy.  […]

Curriculum Leadership and the Impact of Data

Contact Agile today to connect with these educators! Curriculum is commonly understood as the intersection of content, instructional practices, assessment, and (most recently) the environment in which teaching and learning happens. It is more than, but includes, the listed standards and student outcomes identified in programs of study.  What’s more, curriculum doesn’t exist in isolation. […]

How Can Organizations Get Started With Data Management?

Data management solutions are the foundation of successful business operations. In a field that relies heavily on accurate, high-quality data like education marketing, strong data management best practices improve analytics and optimize your outreach strategy. It’s not just about having a large volume of data or several data sources on hand – you need an effective data […]

What Is Good Data Quality?

Good quality data enables businesses like yours to utilize tools and systems to act on this information to their fullest extent. In the context of marketing, and education marketing in particular, data accuracy and consistency helps you plan effective campaigns. It also enables you to connect only with the prospects that have an interest in or […]

How to Use Third Party Data for Education Marketing

How to Use Third Party Data for Education Marketing Every bit of prospect data your business collects feeds your current and future marketing campaigns. But data your organization personally compiled (first party data) is only a sliver of what’s achievable. Second and third party data also play key roles in focused, successful marketing efforts. What […]

Educators Informed Decision Making

Contact Agile to learn how to find the key decision makers! Research regarding the amount of informed decisions a teacher makes per class range are astonishing.  Scholars Hilda Borko and Richard Shavelson summarized studies that reported .7 decisions per minute during interactive teaching. Researcher Philip Jackson noted that elementary teachers have 200 to 300 decision […]

Relevant Communication Feels Good!

The education industry is an industry of communication. Information is constantly and consistently being shared, taught, evaluated, studied, and revised. Stephen R. Covey once said,   “When the trust account is high, communication is easy, instant, and effective.” For businesses that are marketing towards educators, trust is key. Is the information you’re sharing with teachers, and […]

Email Marketing Resources

Tips, strategies and insight to create effective email campaigns   Agile works day in and day out developing, deploying and analyzing email campaigns. We’re happy to share what we know and what we learn to help you develop amazing email campaigns that get the results you want. Explore our resources below, and be sure to […]

The State of Social Media

How constant change the state of social media and defines this always-on, interactive media channel. Recent headlines from Twitter have shaken the general public – if you aren’t using your social handle/profile, then twitter will give it to someone who will.  As social media becomes increasingly ubiquitous, it also begins to suffer from the normal […]

Making Makerspaces Happen in Education

By Craig Perrier It is often stated that education moves in cycles by supporting new initiatives that are really renamed older practices. This claim to recycling has some merit to it. But, just like history, practices in education never really fully repeat themselves. Take, for example, the current attention to the “Makerspace” in education phenomenon. […]

Social Media as a Marketplace – Webinar

  Join Teresa Lawlor, Sr. Director, Revenue Marketing at Cloud Elements for a detailed discussion about social media as a marketplace. It’s not just about getting business, it’s about keeping and growing existing business. As email becomes a different communication channel, social lets you communicate with people when they are ready for the message. You […]

Combating automated clicks and bots

Automated clicks, also called roboclicks, and bots can inflate and alter metrics related to email marketing and create false positives in campaigns. Learn how your organization can address these issues. Emails are a notably effective tool for marketers across the economy. In terms of education marketing in particular, reaching out to teachers and a variety of […]

Make Your Data Work For You

Make your Data work for you. Big Data is the name of the marketing game. Join our founder and managing partner, Verlan Stephens, for a deep dive in to data.  Your data, available data, and interpreting data to inform your strategies, decisions, priorities, and communications.  He will take you on a journey of capturing information, […]

Why Your Organization Needs to Put Data Governance Front and Center

Data governance is a key element in the fight against inaccurate and outdated data, which is especially important when marketing to education professionals. In many ways, big data and data governance has been a major positive for marketers. When managed and updated properly, big data informs many aspects of marketing, from audience segmentation to follow-up […]

Social Media For Education

Incorporating social media for your education marketing strategy is no longer between want and need – it’s a need. In any vertical of business including social media marketing to your plan is making its spot known, especially in the world of education technology. We know first-hand. Working with clients and prospects daily, we understand that […]

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