The wide-ranging public health risk posed by COVID-19 required schools across the country to suspend in-person learning and transition to digital models. While far from ideal for educators, administrators, students and parents, this option at least provided an opportunity for continued education and development. Understanding significant school closures caused by public health issues and similar problems […]
Guest Contributor: Craig Perrier As I think about the start of the next school year, the words of the Greek Stoic Seneca come to mind, “Apply yourself to thinking through difficulties – hard times can be softened, tight squeezes widened, and heavy loads made lighter for those who can apply the right pressure.” Wise advice […]
Join Michael Niehoff for a look at what the future may hold for schools, educators, and students. He’ll cover closures, key positions, and the current state.
Join Jay Sivin-Kachala, Ed. D. of Interactive Educational Systems Design, Inc. for an in-depth readout of this year’s Teacher Spending Survey. This year included a series of questions about the impact of school closures in addition to our purchasing behavior and discount topics.
Funding is here. School is virtual. Now what? We all know it takes funding, resources and knowledge to understand how to work within the education landscape. Now, with the new CARES Act that was enacted, understanding where to spend your time, money and resources can be more complicated than ever, but it doesn’t have to […]
Lead nurturing is the process of moving educators through the education purchasing cycle with carefully timed content that’s tailored to their wants and needs at specific points in time. Essentially, it’s about turning prospects into quality, qualified leads — and eventually customers — by delivering the right content, at the right time, to the right […]
Building educator personas is a valuable exercise for every education marketer. When you get to know your company’s key audience segments on a personal level, you can: Personalize your marketing and sales messages to specific educator preferences. Deliver highly relevant and useful messaging that garners higher response and conversion. Streamline communication across your company to […]
Most marketers understand the value of landing pages but many struggle with how to create landing pages that deliver on the promise of increased conversions. If you’re among those marketers looking for ways to increase your campaign response rates and improve your use of landing pages, watch this hour-long webinar. Boingnet CEO Dennis Kelly shares: The […]