3rd party data can be an incredibly valuable asset for marketers of all types. When it comes to edtech companies and digital marketing specifically, the nature of the market businesses want to target makes 3rd party data sources even more powerful. A highly defined prospect group means 3rd party data can ….
Read More
Having accurate data is vital for extracting valuable insights. However, this is only the first step. Effective and consistent discovery of actionable insight from data requires careful review and analysis. Data analysis and visualization tools are especially useful, and so are the perspectives of well-trained, capable staff members. When it ….
Read More
Meredith Biesinger, Guest Contributor Almost every teacher will tell you that they didn’t choose their profession for the spotlight. For many educators, their greatest successes are words of encouragement, and moments of connection and progress that happen with their students, in their classroom, every day. Teachers play such an active ….
Read More
By Craig Perrier, Guest Contributor This summer will be like none other we have experienced. Teacher professional development plans, if they have not been canceled, have most likely been restructured to meet the guidelines related to COVID-19. Likewise, the focus of these experiences has (hopefully) shifted or expanded their scope ….
Read More
Data hygiene is a critical aspect of effective outreach for marketers in the edtech industry. Whether your company has a select group of prospects it wants to connect with or plans for a much broader marketing effort, it needs to ensure its messaging reaches the right people. With a strong and ….
Read More