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Make Your Data Work For You

Make your Data work for you. Big Data is the name of the marketing game. Join our founder and managing partner, Verlan Stephens, for a deep dive in to data.  Your data, available data, and interpreting data to inform your strategies, decisions, priorities, and communications.  He will take you on a journey of capturing information, […]

Why Your Organization Needs to Put Data Governance Front and Center

Data governance is a key element in the fight against inaccurate and outdated data, which is especially important when marketing to education professionals. In many ways, big data and data governance has been a major positive for marketers. When managed and updated properly, big data informs many aspects of marketing, from audience segmentation to follow-up […]

Social Media For Education

Incorporating social media for your education marketing strategy is no longer between want and need – it’s a need. In any vertical of business including social media marketing to your plan is making its spot known, especially in the world of education technology. We know first-hand. Working with clients and prospects daily, we understand that […]

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