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Boost Your Conference ROI with Targeted Emails

The first rule of email marketing is, “It’s not about you.” Even though you have metrics to meet, any email campaign that puts your company first will get derailed before it gets to your customer’s inbox. Whether you’re building one email or a campaign, you must focus on the needs of your audience. Start by […]

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The Changing Role of Email Marketing

The days of indiscriminate email blasts are long gone. Part of this shift is due to the changing role of marketing itself from a broadcast or interruption process to an attraction process. More than ever before, educators are in the driver’s seat of any relationship that develops between them and your organization. They will research […]

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The Importance of Engaging Subject Lines and Preheaders for your Emails

Testing each component of your email should be part of every campaign. Two make-it-or-break-it elements in terms of open rate and engagement are the subject line and the preheader. Even if a reader is predisposed to open emails from you, the subject line and the preheader usually determine whether a particular email gets opened or […]

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How to Choose Your Best Social Media Channels

Every time you turn around it seems like there is a hot new social media channel competing for our attention. As a marketer, how do you decide where your company should focus its time and resources? The good news is, you don’t need to be on every social media platform. Even with all the buzz […]

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7 Tips for Creating Successful Lead Generation Email Campaigns

Experts agree about the importance of email in generating leads. According to Marketing Profs, email is still the highest performing digital marketing tactic we have in our tool kits. Marketing Sherpa reports that email is the primary lead generation tool with 81% of survey respondents stating email is their most effective channel for lead generation. […]

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