The Power of the Ecosystem: From Contact to Close
aunching a solid marketing campaign involves proper customer segmentation, channel planning and assets. However, in a world where attribution models are still difficult to develop, last click/touch attribution often steals the credit for a transaction.
Identifying and Courting your Highest Value Prospects
Join marketing and analytics experts Liz Acton and Terry Payson for an engaging webinar in which they will provide case studies, best practice for targeting, messaging and direct marketing.