Broadcast on September 29, 2014, Nicole Naviglia, an experienced education marketer, shares how she successfully engaged the mom market and generated highly qualified leads by leveraging a multi-channel approach with VolunteerSpot, the leading online volunteer management solution. Nicole is joined by Jim Clor, Senior Strategic Consultant, VolunteerSpot. Together they:
- Identify the size, scope and influence of the mom market
- Discuss why and how moms can drive sales for educational products
- Share results from an actual mom-focused marketing campaign
- Discuss various opportunities available through VolunteerSpot to connect with moms
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